We don’t focus enough energy on using content to turn customers into brand advocates. It’s the mecca of marketing: Your customers not only sell for you, but they communicate far more powerfully than any content your brand can create. Discover how three brands are doing it right and what you can do to...

SlideShare generates more traffic from business owners than any other major social media platform, yet content marketers haven’t scratched the surface of its potential. Start today with these 11 killer tips to leverage your visual content marketing on SlideShare.

Plenty of companies track what people say about them online. Tallying brand mentions, though, won’t reveal what customers or prospects really think and feel. What if machine learning could help marketers know a person’s intent?

Comparing your opinions to those of a larger interest group is intrinsically engaging — especially when the insights from the research are unexpected and/or entertaining. But even more than shock value, research helps you uncover your audience's motivations, opinions, and pain points, and can be transformed...

See what content marketing predictions Joe Pulizzi made for 2014 that came true -- and which didn't. But, before you do, add your prediction for 2015.

In every sphere of business, consumers will benefit from the tailored or personalized experiences that adaptive content can facilitate. Following is a detailed breakdown of the key considerations for adjusting your strategy to accommodate adaptive content.

Most group brainstorms fail to do anything but waste our time and our employers’ money. It’s not like we aren’t trying, but we keep ignoring the science behind idea generation. What does successful brainstorming need? Stacks of sticky notes and these seven steps.

This week, Robert and Joe ponder the ANA's acquisition of the BMA, dig into the smart reasons Copyblogger is killing its Facebook page, explore the implications of yet another content agency mega-deal, and discuss "priceless" advice from MasterCard's VP of global digital content. Raves include a fascinating...

Did you know effective B2B marketers are using paid advertising more often than their less effective peers? You need to market your marketing. And while earned and owned media is quite prominent, learn more from what the experts on the B2B research roundtable have to say about why successful content...

Are we, as content marketers, creative enough with our stories and our distribution options? Do we do the same things our competitors are doing? Are we just trying to tell the same story incrementally better? Shouldn’t we look to carve out something new? Learn four ways to break the insanity, and the...

Software developers have much in common with content marketers. Discover how the 12 principles of Agile frequently followed in the software industry can help your business deliver high-quality, impactful content.

Content marketing should be a shared experience that spans the boundaries of all departments. Undoubtedly, there are brilliant content marketing minds in every corner of your company — you just need to seek them out. Here are a few bits of advice to help you break down the silos and start organizing...