B2C marketers will work on almost two dozen content marketing initiatives in the next year. But how do you prioritize? After listening to our CMI research roundtable, we share four initiatives any successful content marketer must do.

Want your content to make the biggest possible impact? Get your tone right. It’s not the style, flavor, or spin added in later. It’s the implicit message of what your brand is all about. Get 10 tips to make your voice sing and learn what company uses the word “weirdos” to set its tone.

Psychology can help content marketers understand the conscious and unconscious factors influencing consumers’ behavior. Discover the potential of harnessing that power to successfully develop and adapt your strategies and campaigns.

If the primary goal of your content is to boost SEO, you need to create your content differently than if you wanted to increase the number of shares on social. Learn how to avoid nine common search mistakes in your content, and truly optimize your search engine results.

Caterpillar’s Renee Richardson gave the instruction to “do something cool” and the results turned into a rousing B2B marketing success, breathing new energy into the staid, conservative brand. Learn how it started with three quirky videos that launched the company into social media stardom.

Joe and Robert debunk a possible “crisis” in content marketing, discuss the ongoing agency saga, share news on Publicis’ purchase of Sapient, and more. Rant and rave: more confusion over native advertising and a CNET magazine.

Do you struggle with finding trained content marketing professionals? About one-third of content marketers in CMI’s B2C research report are experiencing that same challenge this year (and that’s a big jump over last year.) Why has this staffing problem grown? Better yet, how can you find some solutions?...

This is one of those “inside baseball” posts. It is devoid of any helpful how-to information. Joe Pulizzi wrote this post because he believes it needs to be said. So there. Read on to learn why Joe’s ranting about a sentence in The Wall Street Journal.

CMI’s Nonprofit Content Marketing 2015 research is out. Nonprofit marketers are trying more tactics, using more social media platforms, growing in their internal knowledge and skills, and focusing on becoming better storytellers. Glean 15 insights then take time to explore the in-depth examination of...

How do you make the right content marketing technology choice for your company? Check out G2 Crowd, where reviewers are authenticated and you don’t have to be a member to view the majority of information on the site. Read more about how this small company is disrupting the big market research firms,...

Content quantity or quality doesn’t mean much without consistency. Your audience should know what to expect and when to expect it. However, producing content on a regular basis can feel like a Herculean task. To combat that frustration, create a visible, repeatable workflow, and here’s a step-by-step...

This week, Joe and Robert discuss the real definition of content marketing, ponder if publishers can succeed with time-based metrics, give some love to Mozilla’s new media platform, and disagree with Snapchat’s native advertising approach. Rants include an amazingly inaccurate infographic and why the...