In This Old Marketing, Joe and Robert discuss Facebook’s feed changes, how most B2B content is barely above par and native advertising’s future. Plus, they talk about the Sony scandal, money in marketing tech, and a HubSpot purchase.

You can get more ROI from your conference participation when you create content before, during, and after the event. These five tips will help your brand’s content marketing, and get the bosses to say yes to that next conference trip.

When your audience searches, you want your brand to be a top site on their results page. Yet, too many businesses experience SEO pitfalls – fortunately, you can learn to correct these mistakes and boost your ranking and page traffic.

When it comes to intelligent content, don’t be like a blind man describing an elephant, mistaking one part for the whole. You need a sense of all the parts to see the whole critter. Discover the six parts that make up the full picture of intelligent content.

Does your content marketing strategy ignore the very people who could help grow your company? Help your HR department and incorporate prospective employees into your content marketing with these nine recruiting tool tips.

It's time for our annual eBook of content marketing predictions. Read on to see what big trends, changes, and advances experts see on the horizon for our industry in the upcoming year.

Should you produce content for your publishing outlets or create it for news media? You may think you have to choose earned or owned, but you don’t. PR and content marketing can work together to strengthen your efforts.

In This Old Marketing episode, Joe and Robert talk content marketing spending, Chipotle’s content on the bag, and more. They also ask which is better – more or fewer article links? And Joe wants to know if Conan O’Brien went native.

We know how valuable targeting and measuring the relevance of our content is, but too often our actions don’t reflect that. Here are five manageable prescriptions to take to make your customer data – and, in turn, your content – healthy, wealthy, and wise.

Malcolm Gladwell made sense of the legend of David and Goliath, and today Content Marketing Institute launches a new initiative to help entrepreneurs and startups make sense of how content can boost their business. It’s Content Inc.

UK marketers have become more goal-focused and cite Twitter as their most effective social media platform. CMI shares those results and more in its third annualContent Marketing in The UK 2015: Benchmarks, Budgets, and Trends.

When you need a new table, you don’t head to the hardware store to buy the lumber. You know the experts do it better. So why isn’t your brand seriously considering a ready-made option for your content marketing foundation?