In 2014, CMI published a series of posts to help marketers get back to the basics of content marketing. In case you missed it, here is a quick 10-step primer with practical tips to jump-start your content marketing blueprint in 2015.

Every Wednesday the CMI team shares a favorite content marketing example that shakes things up and stands apart from the pack. We compiled 15 killer efforts that inspired in ’14 and make us certain we'll see more epic content in ’15.

Over the last 12 months, CCO magazine doubled down on content marketing strategy for executives. Its editor shares her favorite articles as well as a few behind-the-scenes publishing debates, and why she had to watch Netflix for work.

If you like sound-bite nuggets of wisdom, you’ll like this 125-plus most retweeted and thought-provoking tweets of the more than 42,000 tweets shared on #CMWorld Twitter chats in 2014. Which ones will you retweet?

Even just a casual glance at sharing data can reveal social media patterns and potential worth examining in more detail. Use CMI’s review of its top-performing Twitter, Facebook, and LinkedIn posts to help inform your own evaluation.

In This Old Marketing, Joe and Robert talk about the difference between a media company and a technology company, Google’s problems and more. They give kudos to George Clooney and excellent storytelling from John Lewis and Coca-Cola.

Checklists are great when you have many moving parts or want to tackle a new project. CMI shares 14 of its most popular scorecards and worksheets to help you better plan your content marketing efforts. You can customize them too.

Making content contextually appropriate for all the possible channels, devices, and scenarios can be overwhelming if you aren’t starting with a good content strategy. Here are the 5 Ws to consider.

You LOVE templates. We love to share them. Not only can they improve your content marketing planning, they help you track your efforts. Here are 10 templates to help you be more effective in social, editorial, and influencer outreach.

Academy-Award winner Kevin Spacey opens up about nurturing creatives in the entertainment industry, collaborating with non-media brands, and crafting binge-worthy stories. He also shares why the distribution platform no longer matters.

To succeed, marketers must step out of the shampoo-rinse-repeat cycle of chasing campaigns, and create value separate and distinct from the brand. As such, content marketers may be poised to become the change agents of this decade.

It’s another great year for books that make a big difference for entrepreneurs and marketers looking to improve their content marketing skills. Consider putting these eight titles on your gift-giving list for newbies to C-level execs.