With a little thought, data can be turned into something that is intrinsically engaging, inspires conversation, and works hard for your brand. Whether it’s yours, others', or in the public domain, data curation can mean content creation.

How many content marketing channels and tactics is your brand using? Most likely, it’s too many. In researching my next book, I’ve discovered almost all successful content marketing-driven companies put all their energy into one channel.

A popular blog is great, but a profitable blog is better. It can boost the bottom line, increase leads, generate subscribers, etc. Here are five things you can do so your blog offers all it can to your business and your readers.

This week, Joe and Robert discuss YouTube's Super Bowl halftime play, critique a new primer on native advertising, and explore whether or not LinkedIn's plans to launch corporate communication tools make sense for enterprises. Rants and raves include a comparison of CMS and ad management systems. And...

MassMutual’s new Society of Grownups brings financial classes with quirky names to an informal, hip environment. But it’s not lead-gen initiative, it’s a way to learn more about and form stronger connections with its audience.

Val Swisher explains that making your source content intelligent can improve translation cost, speed, and quality – our favorite trifecta.

The true measure of great content is the same as the true measure of great people: It's what's on the inside that counts. Think more about your actual content, and begin with a subtle but powerful element of content production – segments.

Discover the content marketing trends for B2B small businesses. Learn what tactics more of them are using this year. Read on for insights from B2B Small Business Content Marketing: 2015 Benchmarks, Budgets, and Trends – North America.

You want to produce more content. You have tremendous thought leadership in your organization. The problem? Your experts aren’t writers. The solution? Ghostbloggers. Go beyond the objections and follow these tips for success.

Scott Abel interviews James Mathewson, the Global Program Director for Search and Structured Content Strategy at IBM, about the role of intelligent content in marketing.

How do you get influencers to give you the time of day? Add value. But how do you do that? Create ultra-useful, relationship-building seed content. Learn how with these three steps that helped a company generate 6 million impressions.

These seven tools can make a big difference in your content marketing productivity. From discovering your competitors' keyword rankings, to Google Analytics interpretations, to editorial calendar plug-ins, these tools are all free.