Joe and Robert cheer the FCC’s decision to ban paid prioritization on Internet connectivity. Plus, they talk John Cleese and how B2B marketers talk too much about themselves. Rants and raves include: Coca-Cola, Target, and Gawker.

Don't second guess how you implement your content marketing strategy. Discover which tactics are prioritized by industry peers and learn more about the best practices that will make it easier to meet your own business objectives.

Groove’s CEO opted to out the company and created a blog that is singularly focused on the transparency of the business itself. Learn how to get started with transparent content for your own brand (and some cussing may be involved).

Ello – the invitation-only, ad-free social network – didn’t kill Facebook. Its anti-advertising, pro-marketing with quality content focus is a warning to marketers. Social media is now becoming a traditional media-buying channel.

Are you among the 62% of content marketers whose efforts aren’t effective? Want to join the 38% who say their efforts are worthwhile? Follow these 10 ways to help your content marketing do what it’s supposed to do – grow your brand.

If you want a pineapple, you don’t go to your backyard and plant a seed. You go to the store. If your brand wants the benefits of its own print magazine, do you grow your own (like Airbnb did) or buy an established media outlet?

Growing your content marketing efforts by taking on another employee salary can be expensive. Repurpose old content, rely on user-generated content, and consider easy curation to increase your production of quality content with these tips.

In this episode, Joe and Robert discuss how Super Bowl advertisers spent $4.5 million and almost none had a CTA. Plus, they talk Snapchat’s new series, Condé Nast content creation for brands, and the rant and rave about Nationwide.

Does your sales team play ball with content? Analyze how the most successful reps use (or don’t use) your content, then improve the content, formats, and distribution to boost your sales team performance at every stage in the cycle.

Richard Hamilton, owner of XML Press, describes the automated production of the "Language of Content Strategy" print book, e-book, website, audio files, and card deck.

Paying for attention remains an active practice for marketers. The difference is what’s being advertised and how it’s being delivered. Discover the insights into how to orchestrate the concert of paid media in CMI’s latest white paper.

The list of possible content marketing initiatives is complex. Get Part I of our new guide, Building the Perfect Content Marketing Playlist, to learn peers’ priorities and tips to determine which initiatives are worth your resources.