Venture capitalists dumped more than $300 million into content companies in ’13 and ’14. Investors see content as a massive opportunity. Discover why 50-plus deals in two years are only the beginning and why it should matter to you.

There’s nothing more powerful than speaking with buyers to learn what they find valuable. Discover the top five things that buyers want from your content to help them and how to craft specific messages that get you on the short list.

Booksellers have been selling content since day one. Discover five priceless content marketing lessons and helpful takeaways to improve your results from someone who has sold a truckload of books for a global content titan.

Does your content marketing strategy tie to your business goals? What about your customers’ goals? This four-step guide shows you how to take a sound content marketing strategy through to measurement via great planning and execution.

In this episode, Joe and Robert discuss the new McKinsey report, the rising focus on content promotion and SEO, and Kraft and Meredith starting something shiny. Rants and raves include Obama’s selfie stick and Barneys magazine launch.

The payback of a well-designed, well-packaged, and strategically distributed eBook can be huge for your brand. Make sure you have the tools to maximize its potential to help convert visitors into leads and leads into customers.

When several hospitals in Portland, Oregon, standardized the structure of their hospital-discharge form, they improved patient care while reducing hospitals’ financial risk. Find out how they did it.

The Big Bang theory describes the universe’s origin from a single point billions of years ago. The Big Bang Theory of Content creates from a single point of content an explosion of infinite ways to reuse and repurpose that big idea.

Let’s get right to the point. This article is gonna hurt, because it’s about the No. 1 mistake your business is making with the most powerful online marketing tool – email. Find out what four tips to steal from brands that are doing it right.

Events that result in major changes in your organization or personal career often go unnoticed. Learn to identify the pivots and uncover opportunities that can help define your brand and create memorable story-based content marketing.

charity: water intends to reinvent the nonprofit from the way it engages the public to the way it distributes and tracks every dollar raised. Learn how this nonprofit became a fundraising and content-publishing phenom without a traditional marketing budget.

In 2002, Minority Report shared the world of 2054 where retina scans led to instantaneous, customized sales pitches by holograms. We still have almost 40 years to go, but content marketing is helping the future arrive a lot earlier.