Authentic stories help powerful brands make deep connections with customers. But what is a powerful story and how do you tell it? These four tips will help tell stories that make connections and get results.

In the episode, Joe and Robert discuss Uber's new magazine and negativity around ghostwriting. Plus, the boys talk media-landscape confusion, bad native advertising, and Dove's non-beautiful move. Raves – airline safety, nifty titles.

Infographics don’t rock. They roll, and take your brand with them. Learn where to start, how to brainstorm, and how to synthesize ideas. Plus, see an original infographic –25 concepts and themes – that was created to inspire your own.

Some marketers make “content marketing” interchangeable with content marketing activities like social media. Learn 9 misperceptions that devalue content marketing and its potential for success, and find out how to avoid making them again.

There’s a big disconnect between what manufacturing marketers are doing and what they find works. Let’s take a look at the newly released B2B Manufacturing Content Marketing: 2015 Benchmarks, Budgets, and Trends—North America report.

My biggest secrets for SEO and your content marketing budget? Content doesn't have to be expensive. You don't have to create all the content. You don't always need paid distribution. Now, learn what you should do with these tips.

Content isn’t a sustainable competitive advantage because all competitive advantages are transient. Robert Rose shares that what should be sustainable is looking at marketing as a way to fit a content purpose, not the other way around.

I’ll be honest. When CMI acquired Intelligent Content Conference, I thought intelligent content was a boring, tech-focused world. But you know what? The more I learn, the more I realize intelligent content is the next generation of content.

In this episode, Joe and Robert ponder LinkedIn’s acquisition mode and new marketing tool, talk Seth Godin's take on content marketing, and The New York Times' new content product. Rants and raves include People and Lego’s Oscars theft.

A year ago, Google’s Matt Cutts and others declared guest blogging for SEO was dead. But the naysayers were wrong. I’ve discovered good guest blogs with links from authoritative sites and social shares still can improve your rankings.

Do you hear Change knocking? Don’t be afraid. Open the door. You'll see Scott Abel, smiling. At you.

Improve your content marketing by learning from a field responsible for producing content people will buy for hundreds of years – journalism. These nine journalistic lessons will help you better engage and build trust with readers.