Only 38% of B2B marketers say their content marketing is effective. So what are those people doing right? Here are 10 of them who share what habits help them stay on top and make the most of their brand’s content investment.

With so much hype around the “right” and “wrong” ways to practice content marketing, some brands end up wasting time and money on unnecessary activities. Steer clear of these eight ways businesses waste their resources.

Biologists appreciate how millions of tiny parts fit together to make the whole work. Great content marketers understand quality content comes from dozens of small, unseen choices, tactics, and techniques. Here are five great examples.

This post isn’t about quizzes. You already know how wildly popular and successful they are. Interactive content goes beyond online tests. Rethink your white papers, infographics, and calculators, and directly engage your audience.

One of the ways to get better at the craft of blogging is to follow the example of those who are at the top of their game. After years of analyzing their work, I can now share the seven things you must do to be a world-class blogger.

Misleading or factually incorrect content can damage a brand. Yet, many marketers lack formal guidelines to ensure their content – original, curated, or aggregated – is factually correct. Here’s how to get started drafting your policy.

In this episode, the duo discusses why Robert doesn't have an iWatch – yet – and whether Google Plus is dead. Plus, The New York Times goes Hollywood, why PR is the new content marketing, and a rant on why marketers can’t measure.

Having a content marketing buy-in conversation with executives may be intimidating, yet it is essential to long-term success. We share this starter kit to help you convince leaders of the value content marketing can bring to your organization.

Intelligent content is still pretty dense and confusing. What is it? Is it technology? Is it an approach? Why do you even need to care? Demystify intelligent content with this easy-to-understand practical definition with examples.

Facebook über strategist Jon Loomer speaks with CMI’s Cathy McPhillips to share how to improve social reach, why Facebook gets a bad rap for making your feed work better, why time of posting is counterintuitive, and much more.

Is your content marketing viewed as an on-demand service? Change that thinking with CMI’s new workbook with easy-to-complete exercises that will help your business build a distinctive, engaging, and scalable content marketing program.

Do you read the Internet’s front page? Reddit is the site where trends start and people talk. Content marketers should at least be listening on reddit. Here’s how to get started and tips to follow if you want to go beyond listening.