No ad-land fossil is quite as useless as the RFP. If brands want agencies to look to innovate, they need to stop treating agency selection like a vendor-procurement process. Here are six ways RFPs lead to diminished results.

EMC revolutionized its video content – hiring a former network news reporter, launching EMCTV, and creating its own studio. Learn why this B2B brand did it and how it’s helped, then discover how to improve your own video storytelling.

Want to gain an advantage in your content marketing? Hire someone with reporting experience. They find unexplored angles, ask good questions, engage quality sources, and synthesize it all into a highly valuable, reader-focused piece.

You’re about to witness some of the most amazing content marketing in the world. When it comes to innovation, power, and masterful expertise, these eight B2B and B2C brands are the ones to watch. Why? So you can learn and imitate.

In This Old Marketing, Joe and Robert discuss AOL founder's take on the Internet’s 3rd era. They ponder if LEGO magazine went off the rails. Plus, the duo talks PR's role in content marketing, podcast revenue model, raves, and rants.

Analyzing the impact of your content doesn’t have to be costly. These nine tools allow you to evaluate how well your content contributes to your content marketing goals, and to identify what needs to be adjusted for better results.

Companies like Microsoft, Unilever, and Yamaha are paying more attention to their corporate voices. Their tone affects customers’ perceptions and differentiates their brand. Discover how these 12 elements can improve your voice.

Of all marketer segments studied, technology marketers are the most focused on lead generation as a goal for content marketing. Read the latest insight from our B2B Technology Content Marketing: 2015 Benchmarks, Budgets, and Trends.

I’m on a quest to get content marketing married. It isn’t a discipline that works well by itself. These examples from Lowe’s, Walmart, and Shutterfly may help you recognize the value of partnering transactional and content marketing.

Everyone wants engagement from their content. The problem is we’re not quite sure of the best way to get it. It’s one area that’s more art than science. Here are five things to consider adding to every blog post to increase engagement.

The New York Times didn’t become successful without having solid processes and structures to create relevant, repeatable, scalable content. Brand publishers need to do the same. Start with these steps for effective brand publishing.

In this episode, Joe and Robert talk Starbucks hiring a Washington Post editor. Plus, they rant about “branded content” and Nokia’s content marketing "campaign" with Wired. Raves include a new formula to measure content marketing.