Mid-20th-century newspapers couldn’t be expected to create the kind of metadata that some people call “a love note to the future.” Today’s content producers know better.

A website’s authority contributes to how high or low it appears in the Search Engine Result Pages. You can proactively improve your site’s authority by creating great, relevant content and following this four-point booster plan.

Satire publishing star The Onion brought its funny bone to the content marketplace. Now Onion Labs creates humorous content for brands from Lenovo to YouTube. Learn why The Onion saw an opportunity to go beyond traditional advertising.

In This Old Marketing, Joe and Robert talk LinkedIn’s lynda.com purchase, differences between content and advertising, and how to measure content programs. Plus rant and rave on Disney and how content marketing could save the world.

You already know the power of video uploads. The real challenge lies in getting your videos viewed and ranked. Jump-start the signals with these easy and practical optimization and promotion tips that you can start doing today.

Your customer-facing application is now the face of your brand. How intelligent is that content?

Content marketers go through four distinct career phases. Are you a Young Gun, Emerging Artist, Collaborator, or Crackerjack? Discover your phase and learn how to get to the next level with these tips.

Your responsive website’s spectacular mobile design means you’re prepared for Google’s new emphasis on mobile-friendly search results, right? Wrong. You’re neglecting the most critical feature – mobile copywriting. Yes, it’s a thing.

Don’t see UGC as User-Generated Content. Consider it the opportunity for an Undeniable Glorious Connection. If you show you appreciate this type of content, customers are more likely to value your brand. Now, see how to do it right.

Imagine a dinner party. What do you envision? The food! But not just the food – the entire experience. Come into the content kitchen for a look at how good ingredients (the raw content), good tools, good processes, and delivery all contribute to creating a satisfying experience.

Having time to create content is more about the flow from production to publication than it is about following time-management tips. Use these five steps to identify the bottlenecks and make the business case to get them resolved.

More marketers should consider creating a client advisory board which, when done right, provides traction with your most coveted clients – C-suite executives. Discover the do’s and don’ts to creating an effective advisory board.