You’ve done Dark Social even if you didn’t know the term. Dark Social is when people copy and paste content or links, then share it by email, instant messages, etc. Now is the time to shine the light on your often-missed sharing data.

While 86% of organizations produce content marketing, only 21% say they are successful at tracking its ROI performance. Learn the three-step solution to the production vs. performance conundrum, and make the case for continued buy-in.

If you think Twitter’s paid promotion tools are too expensive or complex, it’s time to think again. Discover how Twitter’s affordable, well-designed promotion tools can help brands generate leads, build audiences, and amplify content.

You’ve probably heard of SaaS (software as a service). Have you heard of CaaS (content as a service)? CaaS enables organizations to give customers contextually relevant, personalized experiences on the devices of their choice.

Documented personas not only help crystallize your ideas, but also serve as a single version of truth for everybody in your organization. Learn the essential steps to create and apply content marketing personas more successfully.

Time-strapped, budget-conscious B2B and B2C marketers can’t afford to make unwise choices with SEO and content marketing. These SEO tools and tips can help you make good decisions and use your marketing dollars well.

In This Old Marketing, Joe and Robert celebrate Mobilegeddon by talking what’s changing in content marketing and how unhappy advertisers lead to BuzzFeed kills. Plus, rant and rave on a flawed take on marketing automation and Time Inc.

How do you create content relevant to your brand AND your audience? Cultivate the data – yours and others – to uncover what really engages the audience. Measure regularly to ensure your content strategy evolves with your audience.

Metadata, especially attribute metadata, is an often overlooked and misunderstood dimension of content. Created strategically, it offers tremendous power, enabling brands to adapt and customize their content for customers.

More mainstream and specialty agencies want the lucrative and growing content marketing dollar. To help ensure you’re choosing the right agency in a crowded field to best meet your content marketing needs, consider these five things.

Do more B2B enterprise marketers think their content marketing is effective than small-business marketers do? That and more is revealed in CMI’s latest research: B2B Enterprise Content Marketing 2015: Benchmarks, Budgets, and Trends.

Following up on her article on large-scale content project execution, Aubrae Wagner goes deeper on specific roles of each team member – from the project leader to the proofreader – as well as how KPIs and measurement contribute to success.