In This Old Marketing’s inadvertently themed episode – Content Inc. – Joe and Robert talk about the new launch, dig into a latest trend report that shares who your buyers are, and discuss Google’s Phantom update plus rants and raves.

Great content does little good if the right audience isn’t exposed to it. New ways to promote content pop up all the time. Here are 8 nonobvious content promotion tips to leverage in content marketing:

Intelligent content strategy helped BMC Software and Connective DX revamp BMC.com – and increase marketing-sourced pipeline.

When you can’t hire specialists to fill every role, hire the modern T-shaped employees. They have deep knowledge in one area but can collaborate and implement across disciplines. Here’s what else they need to have.

In a twist on the commencement speech, we offer this: If you’re ready to take command of your own fate, you can succeed. Do you have the foundational and domain-specific skills every marketer should have? Here’s what you need to know.

It’s time to develop resources, not just pump out content. Adopting a resource paradigm is core to fulfilling content marketing objectives. Here’s how to switch your thinking and provide content that truly benefits your audience.

IBM Enterprise Content Experience Strategist, Architect, and Designer Andrea Ames tells us why intelligent content is big in the enterprise.

Should you take the blue or red pill? Even if you aren’t a fan of The Matrix, you’ll get the right self-help medicine to create narrative podcasts and how to splice together the best story, sounds, and music to deliver amazing content.

Too many brands stray from the successful media model and publish with a “me” mentality. Brands should take their lead from publications to build engaged, loyal audiences by following these strategies and steps to success.

In This Old Marketing, Joe and Robert talk about a CMI acquisition, AOL’s content brands, and Spotify’s additions. They also talk about the opportunities for brands when publishers cut back. Rants and raves include Purina’s Puppyhood.

Our blog wasn’t a popular destination. That all changed when we truly committed to content marketing. By implementing these 10 steps, we grew our site from just 20,000 monthly page views to over 200,000 monthly views in just one year.

Michele Linn, VP of Content at the Content Marketing Institute, applies a core concept of intelligent content – reuse – to content marketing. Find out how she and her team did it.