Roger C. Parker reviews the books so you know what to pick for your summer reading. He shares 11 books in his third annual mid-year roundup from some content marketing all-stars and authors in adjacent fields to make your choices easier.

In struggling for brand recognition, Aon realized it needed a big partner to help with global recognition. It found that in the British soccer club Manchester United. The relationship isn’t simply a put-a-logo-on-it sponsorship.

In This Old Marketing, we talk about a flurry of new content-based agencies – Daily Mail/WPP/Snapchat, BBC, and The Washington Post. Plus, is it the end or the beginning of what might be called television? Cannes fills rants and raves.

For brands that thoughtfully integrate social media into their content marketing strategies, the benefits have often proven to be game changing. Four top executives briefly share why social media is critical to their marketing.

Marketers must create and promote content that educates. But, if we truly put customers at the center of our marketing, we need to apply the kind of strategic thinking that can transform our content into well-managed business assets.

Guest blogging is a great way to get traffic, grow your subscribers, and increase your rankings. If you really want to make strides, you need to get on a top site, and it’s not as hard as you might think if you follow these 7 steps.

Could you be missing out on some of the most powerful features and functionalities SlideShare offers for greater content marketing success? Check out these examples and ideas to take your SlideShare content to the next level.

What we talk about when we talk about findability – and why it matters.

With all the exuberance around content marketing, most marketers want to hear that if they execute against a reasonable strategy, success will come in six months or less. This is hardly ever the case. Learn why patience is key.

Blendtec had huge success with its “Will It Blend?” videos. But it hasn’t stopped with the videos. Blendtec is creating more relevant and targeted content, and connecting with influencers to build reach and credibility with prospects.

Joe and Robert talk Germany and Asia's major association initiatives, plus the ArticleBunny launch, and Facebook's algorithm change. Rants and raves cover a bit of politics and a lesson from media business models. 

Great writers are characterized by discipline and great focus. If you lack those skills, your talent won’t help you write outstanding and on-schedule posts. Explore these 10 tools to help everything from grammar to writer’s block.