Nearly 80% of marketers use video. Now, Content Marketing Institute unveils new research to illustrate best practices for incorporating videos successfully into your content marketing. The first lesson? Invest in the creation process.

Reaching top-level prospects can be an exercise in frustration. How can you get your content onto the desks – and desktops, laptops, and tablets – of qualified customers? Discover how to get a helpful boost from tried-and-trusted media.

You may be in a niche that is tiny, unsexy, and boring. You may have zero in-house talent and no budget. Can you still do content marketing like a boss? Yes. Here are four takeaways from content-marketing “boss” organizations.

Don’t let your content marketing strategy become an expensive paperweight. Transform it into a visual reference guide because if it’s easy to digest, it’s more likely to be followed. You also can identify the gaps more quickly.

In This Old Marketing, Joe and Robert talk the increase in how-to videos on YouTube, research on trust and culture, and how content marketing is a sliver of total advertising dollars. Plus raves cover Mark Zuckerberg and Comic-Con.

You don’t always have to reach for the stars with your content marketing. Sometimes it’s helpful to stay grounded. These five “just-for-today” mandates can help recharge those marketing engines before your next starry voyage.

Too often content marketing strategies erode under daily pressures. It’s understandable and unfortunate that many companies overlook obvious features at the core of a content marketing strategy. Here are five of the most missed.

At the Content Marketing Institute, we talk a lot about content marketing, content strategy, and intelligent content, and why marketers need to understand each. Short answer? Content marketing only goes so far. Longer answer? Read on.

It’s time to break the topic habit in favor of a theme viewpoint. Short-term serialization of content offers numerous advantages to both brand and audience. Learn the benefits and how to create your own series with this guide and tips.

What does Spaceship Earth have to do with content marketing? Learn that and then discover why and how stellar organizations extract and express their most original thinking to make their brand more human and relatable to their audience.

Joe and Robert discuss a content upgrade at Upworthy, the debate on internal vs. agency content marketing, and claims of consumer anger over data collection by brands. Rants and raves include an article on the ROI of native advertising and a TED Talk on the history of autism. They wrap up with a salute...

What inspires today’s leading content marketers? We asked CMWorld 2015 presenters and friends. Their responses run the gamut, from familiar brand names to little-known companies thriving in a niche. Read on to be invigorated.