Starbucks partnered with an editor from The Washington Post who left the newspaper to head up a new media venture. The collaboration between a seasoned journalist and a mega-brand points to an exciting time for long-form storytelling.

In This Old Marketing, Joe and Robert discuss what Apple’s iOS 9 update means for publishers and brands, analyze the future of digital advertising, then talk Twitter data deal, “dislike” button, plus rants, raves, Burger Chef, and more.

Everybody talks about compelling content. Some even share examples of what brands are doing. But few spend time talking about how to create content that compels your target audience. I offer these 10 commandments as the starting point.

For your most valuable content marketing assets, PDF isn’t always the best format. For the best strategic advantage, consider these alternative formats.

Creating “beginner content” may be tedious – but expert content marketers should not do without it. With hot lists and trending news dominating social media feeds, there are several great reasons why you should go for evergreen.

Do you use every part of the animal? You should when the animal is a big data-visualization video or an interactive site. Creating tent-pole content offers dozens of static images to further the rest of your content marketing tactics.

Email is 40 times more powerful at acquiring new customers than Facebook and Twitter combined. It also triggers more spending per order. Here are 11 proven strategies to build or grow your email list. You can’t just stop with one.

CSC’s Nick Panayi has built an elegantly tuned demand-generation engine. Now he shares how he manages the complex ecosystem of marketing technologies, as well as the steps taken to create a centralized, integrated content hub.

In This Old Marketing, Joe and Robert talk content’s move to the middle, content marketing tech investment topping $1 billion, Uber’s new real paper in-car mag, BuzzFeed deal, how only 17% follow buyer’s journey, plus rants and raves.

After railing against social media automation, Jonathan Crossfield talks with an influential social media marketer who says he found success viewing social media as a distribution channel first and a discussion mode a distant second.

How can strategic thinking make your content marketing more effective? Take these tips from pioneering content strategist Kristina Halvorson.

Even with a solid SEO strategy and amazing content you stand a good chance of getting lost in the crowd. Content partnership may be an answer. Here are 9 tools to make the collaboration as productive and effective as possible.