Want to improve your content strategies in a way that reduces wasted effort so that you can put more of your resources into ideas that win? Think lean!

You want the content to achieve something. You want to increase your conversions – to put a direct value on the time invested in blogging. Writing blog posts for conversions requires a subtly different approach. Here’s how.

Before diving deep into metrics, ask “What do we want our content marketing to achieve?” Is it about reader consumption, sales funnel numbers, or something else? To help you, follow this easy-to-understand metric-categories framework.

I’m going to be honest. I loathe the term “branded content.” It gives content marketing a bad name. It’s a word created by the world of paid media by advertisers, agencies, and media planners. I’ve found a better term.

You can’t have a successful social media marketing approach without great content marketing. They build on each other. Discover (or be reminded of) these 11 ways to enhance your social media content with your other content.

Do you want to make an investment in video? Having a hard time securing the dollars? Learn the plain talk about video to share with your executives. Share these 11 ways that video can boost your content marketing results.

Joe and Robert wonder if ad blocking means Google, Apple, Facebook work together or conspire against each other. They talk Gmail’s retargeting program, Facebook Signal’s push for Twitter death march, plus rants and raves on salaries.

Having a tough time keeping massive amounts of content organized? Metadata can help. Check out these insights from content strategist Rachel Lovinger.

Do you want to take your blog to the next level? These eight free tools will help you gain analytical insight about your blog and for your blog, make it easy for readers to share, lessen the load time, and much more.

Today, CMI releases the 2016 results of the annual B2B content marketing survey. We talk a lot about effectiveness, but this year we wondered – how many companies even know what effectiveness looks like? The answer (and more) may surprise you.

Hiring content marketers who think like entrepreneurs can be a big benefit for your company. They take a content-first approach, and bring passion and patience. Here’s how to see if your candidates truly have the entrepreneurial mindset.

Content marketing success requires action, not intentions. These three steps can help you create a blog series that can be as short as three posts or as long as two months. Remove the weekly guesswork and keep your blog on schedule.