CMI left the unintelligent ways of collecting information for an intelligent content process that allows us to repurpose content easily and efficiently. We share what wasn’t working and what we do now that’s working a lot better.

If you don’t visualize data with mobile users in mind, you risk alienating a substantial number of prospective readers. Follow these tips so your data visualizations are designed for maximized viewing on any device.

Are you pushing to publish more and faster and not seeing results? It might be time to revisit your content marketing strategy. Learn how to develop a buyer-centric strategy to guide your content architecture and improve success.

You spend hours on the web – here are 11 browser extensions that can boost the success of your content marketing efforts, from identifying influencers and broken links, to saving articles you want to read later.

Outstanding visual content doesn't require a complex process that imagery-impaired, design-phobes think it does. Here are eight best practices and 27+ handy tools to up the quality quotient and give your brand a distinct, powerful look.

In the centennial edition of This Old Marketing, Joe and Robert celebrate and reflect, change the podcast format, share major content marketing trends for 2016, and predict 2017, plus a surprising TOM example.

When you want to teach your audience how to do something, visualization is one the easiest and most effective ways. Learn a few newer, more creative ways to visualize your how-to instruction with these free tools.

B2C marketers meet more frequently to discuss their content marketing and find more value in those meetings than their B2B peers. Learn more from the just-released B2C Content Marketing 2016: Benchmarks, Budgets, and Trends.

It used to be that a decent writer was all you needed to run a content marketing campaign. Write a few blog posts. Publish. Awesome. Times have changed. Here are five crucial skills every good copywriter should possess.

Brand backstory is the “why” the company is what it is today. Every company has a captivating backstory, but many aren’t making full use of it, and their brand’s content building blocks are missing a key piece. Here’s how to find it.

I beat Neil Patel – that respected and really successful content marketer and blogger. OK, it was a one-post comparison, but I still had 20% more shares. Let’s look at seven-plus characteristics that may have contributed to my victory.

In This Old Marketing, Joe and Robert talk about a possibly better way to structure content marketing teams, The Washington Post’s news distribution on social media, and the riddance of Twitter character counts, plus rants and raves.