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When Followers Attack: A Monty Python Guide to Maintaining Social Media Harmony.

When Followers Attack: A Monty Python Guide to Maintaining Social Media Harmony

A social media attack can be quite a surreal experience, leaving you as bewildered and frustrated as a character in a Monty Python sketch. The trick to finding the right punchline is to know which Python sketch you are in.
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This Week in Content Marketing: Content Creation Plummeting on Facebook

Joe and Robert talk how Facebookers are turning into lurkers, how ad blockers are transforming the web’s next level, and about one startup’s documentary. Rants and raves include Amazon’s physical store and Activision’s film studio.
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Danger Ahead: When Content Distribution Is On Auto-Pilot

One of the best teachers on search engine optimization, email marketing, and social media shares why great content creators don’t always come out ahead, and the dangers of putting your content distribution strategies on autopilot.
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The Basics of Digital Governance: What Content Marketers Need to Know

Wish your organization had a more organized, more business-savvy way to manage content decisions? Lisa Welchman, an authority on digital governance, knows how it’s done – and shares how you can do it, too.
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Is Design Mostly Dead? DIY Platforms vs. Hiring a Pro

Just because I know how to use a hammer and nails doesn't mean I can build a house. As a professional designer, I get frustrated by the proliferation of images from DIY platforms. Learn what’s missing from them and how to get it.
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Is It Time to Ditch Your Company Blog’s Comments Section?

Once seen as a way to engage public dialogue, comment sections have become the refuge for trolls, a referendum on silence, and have been abandoned for social media. Are you going to keep comments? Here are three tips for doing it right.
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The Quiet SEO Influencer: How to Use Visual Content to Build Brand Signals

As you obsess over how to boost SEO, don’t forget the quiet influencer – brand signals. They are key to building trust and visibility on the web. Learn what they are and why you should focus on visual content signals first.
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How to Take Advantage of the Latest Blogging Trends

What role should blogging play in today’s content marketing strategy? Learn the latest trends and the potential impact on your blog from a recent Orbit Media survey. Plus, get tips to take full advantage of this still-powerful channel.
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This Week in Content Marketing: Consistent Content Is Key (And Most Brands Can't Do It)

Joe and Robert talk major podcasting plays. They discuss why advertising may have led to YouTube Red and question Zuckerberg’s comment that ads make Facebook better. Plus rants and raves on The Weather Company, Nike, and Grantland.
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Why Strong Writing Is a Skill to Prioritize in 2016 (and How to Hire Great Writers)

The lowest-ranked priority for B2B marketers is the one thing that almost every brand should do better – developing stronger writers. Our B2B roundtable shares how to do that and our LinkedIn Group shares how to hire good writers.
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Wonder What Content to Create? Try a Customer-Journey Map [Template]

A customer-journey map can help you answer the perennial question – what content shall we create? Better yet, it can help you answer the question – what content do our customers want? Here’s how to create the map, step by step.
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5 Things That Can Make Nonprofit Marketers More Effective [New Research]

Our nonprofit content marketing 2016 report released today reveals that 26% of marketers say their overall content marketing is effective. Learn how that breaks down, key attributes to success, Joe’s insight, and three takeaway tips.