Creating effective content is the goal of any content marketer. But how do you figure out what’s effective? There isn’t any easy answer, but you can start with this four-step approach inspired by our B2C roundtable and community input.

We are thankful every day to be part of such an amazing community of content marketers. To express our gratitude, we've shared some of the posts we consider indispensable resources on the path to greater content marketing success.

Optimize your content marketing strategy by setting goals, getting it in front of the right audience, and understanding its impact. To accomplish that, follow this three-step, data-based framework – context, connections, and clarity.

Could podcasting be the next big thing? With only 3% using podcasts, it’s an underused tactic that should appeal to marketers who target a more educated and higher-household-income audience. Here’s how to get in front of the trend.

Want to rank high in search and earn high social engagement? You can’t do it with a single piece of content. Learn how understanding your audience’s intent –on search or social – can make a difference in your content marketing success.

CMI’s Australia content marketing research caught the team in an interesting predicament. We found the answers around effectiveness puzzling and tried to figure out why. Plus, we share the usual findings on usage, budget, and more.

Joe and Robert talk about YouTube’s leg up on streaming music and someone who wants to kill the “native advertising” term. Plus, they discuss Dollar Shave Club’s content marketing program’s transparency, and go into rants and raves.

How much of your valuable time is sucked up in meetings? We asked B2C roundtable participants for their insights and tips that will leave you and your content marketing team thinking, “That was a good use of my time, and it all makes sense.”

Live events rank as the most effective content marketing tactic by B2B marketers. Music festival. Cooking school. Hot-dog-eating contest. Learn how each experience invites the customer to engage with the brand in the real world.

One former content creator who returned to journalism says content marketing is contributing to the downfall of journalism. I disagree. Here are five reasons why and how a freelance journalist can write in a content marketing world.

If you acquire content from freelancers or other third parties, you could be in legal trouble if you haven’t taken steps to secure the copyright or proper permission. Learn how you may be violating the law and how to get in compliance.

If you want your site to rank high in search engine results, don’t focus on SEO. Today, Google and other search engines reward user-friendly sites. Those sites focus on great content for their users. Then, the SEO friendliness follows.