UK content marketers are doing more – content, tactics, platforms – and doing it with bigger budgets. However, they’re also feeling less effective at content marketing overall. Learn more about the state of content marketing in the UK with CMI’s latest research.

Why would a forward-thinking global manufacturer debut a print magazine in 2015? The reasons were numerous for Lincoln Electric. The magazine delivers something for target audiences, its sales teams, and its content marketing program.

2015 was an unusually good year for quality content marketing books. The selection has never been as broad or as deep it is now. Here are 17 to consider gifting your favorite content marketers to inspire or help them.

B2B buyers are more than halfway through the decision-making process before they ever speak to a salesperson. Share that statistic and follow these four steps to secure buy-in from executives for your B2B content marketing program.

Joe and Robert talk South Park’s episode on sponsored content and native advertising, Yahoo!’s experiment with blocking ad blockers, and the Google Plus makeover, plus rants and raves cover Seth Godin and Alibaba’s media acquisition.

Year after year, marketers say creating more engaging content is a top challenge. This year, we asked our B2C roundtable members for their counsel. One of their unexpected answers? Surprise your audience. Then they shared how.

Stop working in triage mode. Put the brakes on those unexpected immediate demands to adjust your content production. Create the infrastructure for effective long-term content production, and ensure it incorporates Agile marketing.

Why don’t more B2B and B2C brands consider purchasing media brands and blogger sites as a shortcut to building a content brand with some teeth? I think they should and reveal the questions you should start asking to take the lead role.

If you don’t add links correctly to Wikipedia, your backlink strategy could get your domain on spam lists and banned from the site. Learn these best practices to find success in the world’s largest community-created encyclopedia.

If you’re a marketer relying on curated content as part of your content marketing strategy, you should know the best metrics to measure content curation effectiveness. Here’s what you should care about – and what you shouldn’t.

You’ve heard of millennials, but have you heard of Gen C? Google Think dubs it a “powerful new force.” It’s a generation built for content marketing done well. Follow these five tips to engage this generation with your content.

Joe and Robert discuss an amazing new launch, The Macro, and a contrarian’s view on quality content. Robert shares a content-syndication solution for the publishers who find Facebook Instant Articles aren’t working, plus rants and raves.