The guys discuss what the FTC’s recent statement on native advertising means, Forbes’ “light-ad” site, who chose “content marketing” as the phrase of the year, and why Medium’s CEO is a master seducer, plus rants, raves, and more.

Our research findings about effectiveness are essential to understanding the industry. After all, content marketing is only valuable when it works. Look at the results and get ideas on how to make your content marketing more successful.

Resolving to add some new skills, capabilities, and ideas to your content marketing arsenal in 2016? Check out these tools that can help you enhance your content offerings without adding to (and maybe even reducing) your stress level.

Readers of Content Strategy for Marketers eavesdrop on Robert Rose each week as he weaves quick stories with his observations on content marketing and content strategy. Now, read the 2015 anthology, starting with these favorites.

Hundreds of content marketers joined the #CMWorld Twitter Chat conversation in 2015. This super-smart, incessantly curious, and generous group shares some wonderful insights. Here are some of the highlights broken down by subject.

CMI VP of content finally confesses her predilection for stealing – a habit she picked up from CMI founder Joe Pulizzi. Now, she reveals seven things she stole in 2015 and shares how they can help your own content marketing success.

Ditch the pretense that you have time to catch up on reading and pen your 2016 goals. Start with this quick roundup of 12 favorite CCO articles. Pick six, read in full, and you’ll have some great ideas for that 2016 planning.

Joe and Robert talk The New York Times big move into native ads and a flood of content marketing predictions. They give a lengthy rant on Basecamp blog, plus the usual rants, raves and example of week (you would even say it glows).

In 2015, the CMI team shared over 35 e-books on topics ranging from essential content marketing processes and tactics, to collections of examples, to ideas and advice from sharp minds. Here are 12 of our favorites in case you missed them.

Are you confounded by one of the 11 pressing content marketing challenges identified by CMI University instructors? Get a tip to help now and resources to assist you short- and long-term from CMI’s director of online training.

If the reality of your blog posts is different from the dream of your blog posts (great traffic, hundreds of comments, thousands of shares), read these five tips for better blogging to boost your readership and your shares.

Personalized content has the power to change addictive behaviors. Learn how to apply these eight tips gleaned from a study on smoking cessation to tap into the potential impact that personalized content can have on your audiences.