In the era of user-generated content, more brands see value in ditching their polished visuals in favor of a “glitch aesthetic” to create a better sense of realism and, ultimately, to build trust with their audiences.

Marketers need to handle increasingly complex and abundant content. Eighteen experts share their top tips for managing all that content as a business asset, previewing the insight they’ll share at the Intelligent Content Conference.

Is content’s primary purpose to improve the life of your audience? Or is it to drive the sales pipeline? If your brand’s content marketing doesn’t follow the audience-first mission, your content is likely to fail.

I was a content marketing curmudgeon. I’m here to tell you my story and help all content marketing holdouts. Learn about the epiphany that changed my thinking of “content marketing” as an empty noun modifier. Reform is possible.

It may seem like content marketing comes naturally to some companies, but some struggles are nearly universal. Take a look at the six most common stumbling blocks and follow the tips to help you find your footing.

I’ll be honest with you: I used to think that awards programs were just another way organizations could extract money from needy agencies and brands that want a hug. I’ve rethought my stance. It’s more important this year than ever.

The guys discuss what you can buy for the price of a Super Bowl ad, Gary Vee’s new publishing venture, LinkedIn’s ditching of Bizo, and WSJ’s ditching of LinkedIn share button. Plus, they rant and rave, and share example of week.

An 8-year-old knows the value of a personal point of view – it’s what makes Lenny the gourmet cowboy on the Next Food Network Star. Do you know your POV? It can be both a strategic advantage and a guiding star.

Imagine your content serving people in such personal, useful ways that it stirs feelings for your brand. Imagine the impact on your business. Adaptive content can help conjure those emotions by delivering specially targeted content.

Your website visitors aren’t taking the actions you want them to take. While they may not be interested, more likely they aren’t driven to take an action. Consider these six tweaks to give conversions a shove in the right direction.

Frustrated by your content marketing strategy that doesn’t seem to be working? Step back and see if it’s sufficiently clear to guide the business to achieve its goals. If not, it’s time to give it a hard reset and reprogram with SMART goals.

Confused about how to succeed in social media content marketing? Put your faith in these words from Jonathan Crossfield, whose no-nonsense insights and advice will help you grow your brand influence — not just your follower count.