Joe and Robert talk honesty in content marketing, FTC’s crackdown on Lord & Taylor, Instagram’s loss of “insta” part, NPR’s podcast promotions, plus rants and raves, including L’Oreal’s unbranded new content site, and example of week.

Consider these 10 easy-to-implement tips to help you write engaging content. See what Stephen King, Oxford Royale Academy, Contagious author Jonah Berger, and others do that could help you pack more personality into your content.

Branding is much more than a swoosh, swirl, or other visual fingerprint. Discover how Cleveland Clinic elevated its branding to new heights with a robust guide to support the complex requirements of a content-powered brand.

Technology marketers report the highest adoption rate of content marketing among all groups of marketers we survey. However, they face a host of unique challenges. Read on for CMI’s latest research into B2B tech content marketing.

Though the original master of persuasion died in 322 BC, his teachings to create compelling arguments remain the gold standard. When you create persuasive content, start with Aristotle’s rhetorical appeals: ethos, pathos, and logos.

SEO page titles matter more to search engine rankings than elements like load speed and image-alt attributes. Don’t neglect them if you want your content found. Follow this 15-point checklist for effective SEO titles.

Forget the 114-year-old linear model of consumer behavior. Consumers’ growing voices in an always-on digital environment require a new model – the consumer engagement engine. Its creators share how it can help your content marketing.

We discuss the impact of Google’s Tumblr-style spot on brand publishers, how a prestigious media company bought an agency, organic social content left for dead, Google’s preaching about owned audiences, plus rants, raves, and more.

Now that marketing organizations are mastering the discipline of content marketing, it’s time to introduce content’s value to other parts of the organization … and simultaneously grow our influence.

We can’t be so busy creating content that we fail to look up. We must clarify the meaning of what we’re doing to create a path worth following. Start with these eight themes that emerged from the Intelligent Content Conference.

Challenged by a dismal content promotion strategy? Don’t have a content distribution strategy that goes beyond the usual suspects? Learn several ways to generate fresh traffic to your great content from existing sources.

Blogging is a versatile, powerful, brand-building content technique; but don't be fooled – success isn't easy. If you are struggling to be effective with your blog, tackle the most common issues with these helpful tips.