The most creative content marketers approach their work much like most of us approach a bowl of ice cream. Discover what they do differently that enables their content marketing to be among the most successful creative endeavors.

The importance of keyword research remains steady, but the methods have evolved as search engines grow more intelligent and users change the way they search. Here’s a brief, functional guide to keyword research in today’s environment.

Stop creating content. Start creating a content brand. Discover why just because content is everywhere, it isn’t enough. Learn why content marketing success really requires owning the destination for all your audience-building content.

Joe and Robert talk Facebook’s third-party branded content, Medium’s new software business (rented land?), Prevention’s drop of print ads, and Mashable’s restructure. And they rant and rave about SheKnows Media and Audible’s “podcasts.”

Want to learn the most effective curation tactics and best practices – the ones to make sure your efforts produce real results? Here are three tactics to ensure that your curation efforts are noticed, appreciated, and rewarded.

Numerous metrics tell what is happening on your site, but they don’t tell you why it’s happening. Numbers leave out context. Focus on the people behind the numbers to get the full story. Learn how to use qualitative research.

If you focus all your efforts on inbound marketing – attracting new customers – as your primary marketing strategy, you are missing a large opportunity. What about your current customers? Let’s discuss.

Few formats rival the power and versatility of video content. But it isn't the easiest tactic to master or manage. If you want to squeeze the most value out of your video content marketing efforts, here are 23 things to keep in mind.

Diving into real-time content is not for the rigid. You’ve got to roll with what the audience is telling you. And that’s where you must start – from the perspective of people who will consume your content. Here are 12 tips to help.

Over a decade of creating content has led Neil Patel to make some mistakes. Now, he shares 10 of them so you don’t have to make them. Imagine how much better your content can be if you “fix” your content in the beginning.

Joe and Robert love the approach discussed in the latest content marketing research but doubt many will execute properly. They talk millennials’ surprising preferences for email and printed coupons, plus rants, raves, and example of week.

When you make a vague, ambiguous query on Google, artificial intelligence steps in to deliver the most helpful results. Learn more about Google’s RankBrain and four ways to make your content more AI friendly to boost your SEO rankings.