It's common sense. You wouldn't track your height to measure your weight loss. Unfortunately, some marketers lose that common sense in tracking the success of their content marketing. Match the metrics to your goals. Here’s how.

Joe and Robert talk Facebook looking to create its own content, another prediction of content marketing’s death, SNL’s play in native advertising, and why Google says YouTube ads are better than TV ads, plus rants, raves and more.

To rise above the sea of content, images can be one of your best friends. You see lots of image-creation tools repeated from roundup to roundup. We bet you haven't heard of these tools to create, to plan, and to promote visual content.

Storage-and-sharing devices like Google Drive are insufficient if you have volumes of content and multiple teams. Digital asset management systems enable efficient content delivery to different audiences across different channels.

With so many content formats available, it's not easy to figure out which ones work best for your business. The 2016 Content Marketing Playbook is your guide to select the right tactics and get the most out of every piece of content.

You hit the wall. Your creative juices stopped flowing, and the content got really boring. Your users can tell. What used to sizzle and pop is now a mind-numbing wall of text. Here are 15 things you should do. (No. 1 – Stop your blog.)

Is your brand a renter? Do you publish your content on someone else’s platform like Facebook, Medium, LinkedIn? Or are you an owner? Does your content live on your property? Do you own your audience and communicate with them directly?

You likely have taken direction to “write that blog post” or “make the brochure pretty.” But your value as a content marketer is far greater. How do you elevate yourself so people know the value of a content professional?

Joe and Robert discuss contrarian’s view on content marketing’s existence, ask if content marketing will follow advertising’s path, and talk about publishers’ full throttle on e-commerce, BuzzFeed’s prospects, plus rants, raves and more.

Even the most stalwart of tools in the content marketer’s arsenal – the editorial calendar – has transformed itself over the years. To help you stay in step with the progress, here’s a set of tips, tools, templates, and takeaways.

When we write for people whose identities and situations aren’t average, we create experiences that work better for everyone. Kindness is a good strategy for your content – for your users and for your business. Let’s look at why.

Among all B2B marketers surveyed, enterprise marketers reported the lowest effectiveness. Obviously, enterprise marketers have unique challenges, but here are four things that the most effective among them are getting right.