Do you know what it takes to be the owner of content marketing within your organization? Look at this job description for the chief content officer to help you set goals and standards, and position your program for success.

As optimistic as content marketing’s evolution is, we still need to make progress. Specifically, we need to revisit the idea of a B2B blog. Why? Because they often run aground. I’m proposing a new way to develop a top-tier B2B blog.

Conversion-oriented writing moves audiences and gets them to act. It turns visitors into leads, leads into customers, and customers into fans. How quickly are you able to get people to opt-in? Here are 13 actionable tricks to help.

The guys talk investments in content as assets, evergreen over time-sensitive content, and Apple looking like it’s in market for a content producer. Plus, they share the scientific proof behind content marketing, rants, raves and more.

Why are we passionate about content strategy in the marketing world? Adopting these 10 content strategy practices gives you a happier audience (they can find what they need) and a happier team (they help the business meet its goals).

Joe Pulizzi announces exciting news for the future of the Content Marketing Institute and what it all means for the content marketing community.

If you just hope that people will publish or share your great content, you’re stepping up to the plate without a bat. Use three ways to generate earned media – the clean-up hitter in your content marketing strategy lineup.

In the race to publish more, we’ve lost sight of the art of great content creation and the returns from more ambitious projects. Discover how Church’s Chicken created an unexpected documentary that delivered big results.

How many of you spend time doing something that doesn’t help a goal? Wouldn’t it be great to know why you should make something a priority (and why you shouldn’t)? Let us help you prioritize these 10 content marketing goals.

The guys talk what the "Chewbacca mask" means for brands. Call on Facebook to control the theft of content assets. Hail Pepsi’s new content studio. Rant and rave on personal brands and rented land, plus share fun example of week.

SEO is a linchpin in any successful content marketing plan. But with updating algorithms and ranking factors, how is a mortal content marketer to keep up? Follow these 15 points, fresh advice, and resources for besting your SEO.

Don’t talk about data. Talk about it as “personalization” – information to deliver the most relevant content to your audience. Learn how first-, second- and third-party personalization information can improve your content marketing.