Too many marketers throw everything and the kitchen sink at the wall in the hopes that something will stick. That wastes time and resources. What’s the real power behind a content marketing strategy? Laser-focused user segmentation.

In terms of brain science, we know why content marketing is hard to do. We’re up against naturally lazy, stubborn brains. Thanks to new insights we can better understand those brains, and take steps to improve our marketing success.

Joe and Robert discuss how every media outlet missed the big story in Microsoft’s acquisition of LinkedIn. They also talk about marketers using native ads the wrong way, the plummeting of Facebook’s reach, plus rants, raves, and more.

Finding the right influencers is the biggest challenge in an outreach strategy. Have no fear. We did the work for marketing influencers and now can share the three steps to create a great influencer strategy no matter your industry.

The more-more-faster-faster approach doesn’t work. Too many marketers are missing the Agile marketing boat. Yet, as the content marketing waters get turbulent, Agile marketing may give your team just what it needs to stay seaworthy.

I recently had the chance to talk with marketers at the largest transportation brands in the world. And I realized that sometimes we need a few reminders to keep us on track as content marketers. I hope this list is helpful.

If aligning marketing and sales teams is so critical for growth, how come it’s so hard? The solution could lie in setting clear goals, outlining what each side wants from the other, and using those goals for content creation.

Starting to explore blog marketing, looking to spruce up your existing blog, or ready to take your efforts to the next level? Follow the 65 tips, tools, and resources on this handy checklist to support your journey to blogging success.

The guys talk acquisitions (including CMI’s), Mary Meeker’s annual Internet Trends report, Mondelez International taking on content marketing as a profit center (joining Pepsi and Red Bull), plus rants, raves, and more.

For marketers pursuing more budget and resources, it’s critically important to know how to measure the impact of every content asset created and program executed. You need to connect content to revenue. Here’s how you can do it.

Darn that Google. Just when we have our digital marketing strategy figured out, including SEO, Google goes and changes things. How can you take advantage of the evolving ecosystem of rich search results? Read on for some strategies.

You create the video, upload it, and …. nothing (or next to nothing). What went wrong? It could be subpar SEO or a lack of transcription. Let’s take a look at where things may have diverged from great content to disappointing engagement.