The guys talk impact of Facebook’s moves – altering the native-advertising business model for publishers and opening opportunities for brands, plus paying media companies to create videos on the platform – rants, raves and more.

Want insight into where the content marketing industry is headed? Take a look at where it's been with the updated History of Content Marketing infographic – new additions as we uncovered more of the past and news from the last few years.

CMI’s chief strategy officer gives us weekly peeks into the challenges his clients face. He weaves their stories to universal truths to help you truly think about doing content marketing more effectively. Here are five of the insights.

I said Microsoft would purchase a media company in 2013. The company proved me correct this month with its LinkedIn acquisition. It isn’t the first and won’t be the last to see big value in buying media properties. Get ready for a spree.

Cameron Conaway straddles two worlds as an award-winning investigative reporter and a content marketing manager. He shares how a journalist’s ethos can inspire marketing and entreats marketers to take bigger content risks.

Want to know how to better use content marketing for lead generation? What types of content yields results? How do you use specific types of content to capture leads? Here are five methods that produce outstanding results.

SEO can seem overwhelming, but you know it’s critical for your content marketing. Consider these seven gems from Rand Fishkin’s Whiteboard Friday series to improve your SEO effort (and get rid of what won’t work).

Joe and Robert talk Facebook – brands moving to instant articles and why it should offer more than its creative hub to help marketers. Plus, eBay’s podcasting shot in the arm creates happy but disillusioned marketers, rants, raves, and more.

Can you imagine what it would be like to have audience crave your content? Back by popular demand, learn the 31 types of content that your audience doesn’t tire of, always has time for, never forgets, and wants to share with others.

Our plugged-in-yet-untethered lifestyle known as mobile has taken over. What’s a content professional to do? Be prepared and be even better prepared. Here are six ways to ensure that your site is ready for the mobile takeover.

Creating great content doesn’t mean it will be read. Attracting an audience to the content requires great content promotion. Here’s how to go big then small (and brief) to improve your promotion success.

Are there parts of the content marketing strategy and planning process that leave you scratching your head? Fear not – we have you covered. This book of answers will help you track down the information you need for optimal success.