A machine-based approach to content creation is the only way you can meet the ever-changing content needs of your audience and proliferation of channels they use to consume it. The future demands structured reusable content.

While technology can bring tactical benefits to your content marketing, used strategically it can help you work smarter to develop and implement a more successful content marketing program. Consider starting with these seven ways.

How well does your content answer questions that people are searching for? It’s not just important for building a trusting audience, it’s also important to your search engine rankings. Here are four tools to build your answer content.

A great content marketer is always experimenting, looking to stay on trend, and be cutting edge. See how these eight brands know their brand inside and out, and how they use that foundation to really push the envelope.

Unlike other companies that struggle to create compelling stories, Autodesk’s content marketing team wrestles with prioritizing an abundance of exciting topics to write about. Go behind the scenes at this content powerhouse.

The guys talk how new media and content marketing are intersecting with Thrillist launch, venture money given to Woven Digital by agency players, Facebook’s latest algorithm tweaks, plus rants, raves and more.

What’s the top reason marketers say they use interactive content in the buyer’s journey? Learn that and more as we share the key findings and full report on the use of and best practices for interactive content.

Do you use social media with SEO strategies in mind? If not, you might as well be pouring water into a sandcastle moat — your effort disappears in the blink of an eye. Here’s how to pour a concrete SEO foundation for your social media activity.

Struggling to sustain an effective content marketing strategy? You’re not alone. Learn more about how to measure your content’s performance so you can adapt and evolve your content for better results-oriented performance.

Doing content marketing right is no easy feat. I’ve spotted a few common and easy-to-make mistakes that many marketers make. Here are nine of them along with the fixes to create a more effective content marketing program.

An efficient and effective team is your most important content marketing asset. Here’s help to select and structure your resources so that the day-to-day content marketing tasks will be divided and conquered as skillfully as possible. 

I’ll admit that I was as guilty as the next person who leads a content team. While I talk regularly with everyone on our CMI team, my formal updates on our content progress were hit or miss. Enter, my new, systematic editorial update.