Getting the right people is key to event success, and no audience is more challenging than the highly desired but frustratingly tough to convene C-suite. Consider these three core elements and five tips to boost C-suite attendance.

This week, the guys discuss the proposed merger of AT&T and Time Warner and dissect some new APAC research. They also explore an email resurgence, and share rants, raves, and an example of the week from a U.K. tech law firm.

Content marketing is a team sport. Measurement, distribution, and technology all have roles to play, but high-quality content creation, like the quarterback, has a disproportionate effect on content marketing’s success (or failure).

Marketers have become successful at making the case for content. Now we need to slow down so we can get better at it. Learn how to run more successful, scalable, and strategic operations with CMI’s new Content Marketing Framework

Wonder how can you be more productive in creating high-quality content. You may think the answer is to make better use of technology or to work longer hours for the same pay. But there’s an alternative – train your brain.

A wardrobe of staples has saved me so much time, and I feel much more confident. Do you want to regain some time and come across as more put together? Let me help you put together your content essentials.

As content creators, emotion can be an incredibly powerful engagement tactic, but we have to use it artfully. Let’s explore the science of emotion and how we can use it in an empathetic way to create more meaningful content.

Does your content reflect and express your brand essence? Doing it effectively requires a comprehensive style guide. Without it, you risk sinking into bland drivel that takes your brand nowhere. Start with these four steps.

This week, the guys challenge content marketing's critics to prove their points, and implore inbound marketers to emphasize differentiation. They also share rants, raves, and a rare example of the week that missed its Millennial mark.

You can’t just send a weekly newsletter to your entire list and expect great results. Marketers need to create email that subscribers want to open. Content Marketing Institute’s B2B roundtable experts share how to do that.

The research report was complete. Instead of rejoicing, ion interactive pounced on the opportunity to turn it into a robust content marketing effort. Now they share how they transformed one report into 27+ pieces of effective content.

Learn what B2C marketers are doing (and not doing) and plan to do with the Content Marketing Institute’s B2C Content Marketing—2017 Benchmarks, Budgets, and Trends—North America report. Plus, learn what the top performers do best.