In the spirit of giving thanks, the CMI team shares some of the blogs, articles, and videos we admire, including some of our own contributors, as well as outside voices we think every content marketer should be listening to.

Do you only have a fuzzy notion of what a customer-journey content map might look like? Create a clear picture of your customers to make their journey with your content marketing more successful for both of you.

Adidas Group launched a new content platform for athletes and athletes at heart. The executives who created and implement it share the strategy behind the venture, and how the company plans to differentiate itself in a crowded field.

To create the best possible experience, it is Content Marketing World’s responsibility to get expertise and experiences from everywhere. Learn how the founder realized this and how CMI is tackling the opportunity of diverse speakers.

Welcome to the world of social media filter bubbles – where what you see is very definitely NOT what you get. Ask yourself these three questions to see how far you and your brand operate in the social media bubble.

This week, the guys debate the IAB's latest ad revenue findings, and explore a fearless stance from WordPress. They also examine new data on blogging trends, then share rants, raves, and an example of the week from Autodesk.

An unseen message in your website traffic could open a new approach to content. Looking for ways to reach the audience that you have — even if it’s not the audience you wanted — may provide a path to new insights and activities.

Zillow’s director of content marketing talks Create Once, Publish Everywhere, a highly sustainable technique of building strong, foundational assets that can be expressed in different forms on multiple content channels.

Content marketing success increases with experience – and now we have data to prove it and much more in the Content Marketing Institute’s new research report, Content Marketing in Australia: 2017 Benchmarks, Budgets, and Trends.

“Do you have any questions for me?” If an interviewer asks that of you, a job candidate in the content marketing field, don’t freeze. Here are nine questions to ask to prove you have the content marketing chops for the job.

A twin sister. A business blog author. Should a B2B content writer reveal both identities? Yes, B2B content writers should go beyond a corporate bio and formal language to build trust by relating to people on a more personal level.

What do content marketing experts recommend to help B2B firms strengthen the value of their brands? Here’s what 14 of them who represent small and large companies plus agencies had to say about how content marketing can make an impact.