Just think of the creativity, fresh perspectives, and advocates you could have if everyone in your company were an unofficial member of your content marketing team. Here are six ways to get started.

This week, we debunk a theory that content marketing doesn't exist and discuss how the coming age of AI might impact human writers. We also explore a lucrative PR stunt and share rants, raves, and a TOM example from Constant Contact.  

As the season of reflection is upon us, it’s an ideal time to explore seven trends content marketers can learn from marketing and publishing organizations.

To make good content decisions for the business, you have to think strategically. And to think strategically about content, you need tools. Get started with this three-step content strategy starter kit.

It isn’t the size of your audience that counts but how they respond to your message. Look past the data, keywords, and hashtags to consider the rhetoric that underpins everything. I bet Aristotle would have had a blast on Twitter.

Screwing up your content marketing is easier than you might think. Here are 12 ways you could be sabotaging yourself and your content marketing. But don’t despair, we share the 12 fixes too.

What are some of the changes content marketers are likely to encounter over the next 12 months and beyond? Find out what dozens of experts see on the horizon in Content Marketing Institute’s ninth annual e-book of content marketing predictions.

Let’s be honest, social media is a jungle. Figuring out which network you should invest in is overwhelming. What tools do the 50 most influential online marketers say are essential in their businesses? Read on.

This week, we examine the fiscal failure of a business built on Facebook and question GoPro's decision to close its media division. We also explore a video star's new media venture and share rants, raves, and this week's TOM example.  

Is anyone actually searching for your content? Search engines are designed to match results based on relevancy. Learn more about how to create headlines and content people seek and want to read.

When digital standards are positioned correctly within an organization, they not only give your audience better content experiences, but they also boost your team’s creativity. Here’s what you need to know.

The Content Marketing Institute’s latest research provides insight into how commitment translates into action. Though focused on what the most committed UK marketers do differently, the lessons are useful for marketers worldwide.