What are the latest trends in blog creation and usage? How should they impact your organization? Look at the findings from Orbit Media's blogger survey, and get tips to take full advantage of this still-powerful channel.

Despite a wealth of data about B2B and B2C content marketing, some unrealistic expectations are still being set. And the realities are, unfortunately, quite different. Manage these expectations with nine doses of reality (and help).

While shares are important, they are not enough to ensure content success. That requires a content amplification strategy to gain shares and links to build authority and drive traffic. Here’s some help to do that.

None of us likes flab. A chunk of copy stuffed with words that don’t need to be there drives readers away from your content. Get rid of these 15-plus words to improve your readers’ experience.

The guys talk online fraud and programmatic advertising, rip into a trends post, and vent about a publisher-predicted bloodbath. Rants and raves include the Great Video Game Crash of 1983, the generations, and Purina as TOM example.

Do you waste time creating, producing, promoting, and distributing content? Learn how to optimize the process and improve your audience’s responses with these 10 tips.

As marketers hurry to create personalized customer journeys, they feel immense pressure to design the right technology stack. Take a step back to evaluate your situation and future needs before investing in the next shiny new object.

Go beyond the standard interview questions to get the best information to determine if your candidate is a content marketing rock star or just a wannabe. Here are 10 questions to help you find the best employees.

Are you in a rut when it comes to making standout content? Do you think a viral piece of content requires a stroke of luck or a simple mathematical formula? The truth is more nuanced. Here are four points to boost the creativity.

At the Content Marketing Institute, our Instagram approach is simple – give our audience a glimpse into the personal side of CMI and our community with original content. Here are the top 10 posts from 2016. It’s much more than #CMWorld.

Don’t aim for perfection, but strive to be the best marketer you can. Andrew Davis, columnist for CCO magazine, writes letters to unsuspecting marketers proposing changes to help them improve their efforts. Here are six.

This week, we recap the year's biggest stories and predict some trends for 2017. Raves include an effort starring George Michael, then we wrap up with a history lesson on content marketing's benefits in our Example of the Week.