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The 7 Traits of Successful Content Marketers

Recently, I dusted off Napoleon Hill’s Think and Grow Rich. Though 80 years old, the book offers some clear takeaways that most corporate marketers simply do not embrace. Here’s my take on seven chapters spot-on for content marketing.
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How to Produce 300 High-Quality Articles a Year: An 8-Step Process

A content marketer who writes around 300 articles a year shares his process to manage his editorial content effectively, from an editorial-only calendar to an eight-step content process.
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This Week in Content Marketing: Go Home Facebook, Your Journalism Project Is Drunk

This week, we explore Facebook's Journalism Project, and find irony in an attack on Star Magazine. Our rants include a soda promotion that fizzled out; then we wrap up with a lesson on finding your growth potential through content.
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Need Engaging, Authentic Content? Unleash the Power of Conversations

Raw, unfiltered perspectives of customers provide powerful, new insights for your content marketing program.  But don’t rely on technology to find out what they have to say. Have a conversation with them and those who work with them.
agile-marketing-questions

Confused About Agile Marketing? Your Questions Answered [With Video]

Most marketers remain confused about Agile marketing. Though the modus operandi is basic – release work rapidly, learn from its performance, and adjust accordingly – it’s hard to shift to work this way. Now, let’s answer some FAQs.
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Merging Two Blogs: Strategies for Content Success

Do you want to combine two blogs into one? Did you acquire a strong SEO domain and need to create a new blog? How do you merge or transfer multiple blogs into one? Here’s how to do it and to keep your original content’s SEO power.
worlds-best-journalists-interviews

Ask Great Interview Questions Like a Journalist

Interviewing people who offer unique perspectives on your topic or industry can set your brand’s content apart from competitors’. Mastering this skill of interviewing is difficult. Take this advice from the most famous interviewers.
shareable-video-content

How to Create Super Shareable Video Content

Videos are more likely to be viewed than other content format. While luck sometimes decides which videos go viral, you can do things to get luck on your side. Here are some tips to help you create super shareable videos.
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8+ Tools to Find Related Keywords for Your Content

Integrating SEO with your content is essential to writing smart copy that attracts more eyeballs. Before you craft your content, look at terms related to your topic. Here are eight tools to help.
agencies_buy_media_companies

This Week in Content Marketing: This is the Year Agencies Buy Media Companies

The guys talk Medium's latest pivot and AOL’s “better” way to serve up ads. Plus GaryVee leads the way for agencies buying media companies. Rants and raves include Tom Brady and long-form content, and TOM is the No. 1 U.S. magazine.
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How to Create a Best-in-Class Infographic Series in 6 Steps

Creating an infographic series can be much less painful than it sounds. The secret is in following a clear framework. Follow these six steps to tell a clear and consistent visual story in one of the most powerful ways possible.
architect-content-strategy

How to Architect Your Content Strategy

A content strategy must be documented … but architected? Why and how do you do that? Discover how Blackbaud does it without using the phrase “content strategy,” which could scare the content team.