Want to reuse your content in smarter ways and get in front of more readers? It’s time to scale up your content operations. Consider this advice from 20 experts presenting at the Intelligent Content Conference.

You understand the urgency to keep your content marketing projects moving forward. Yet, reviews and approvals spin out of control. Make these seven changes to help your review and approval phase be more efficient and effective.

What does it take to create content that's worthy of being recognized by your industry peers? Take some lessons from these eight Content Marketing Award finalists.   

Looking for content marketing inspiration? See these examples from nine inspiring brands, from Marriott, Farmers Insurance, and GE to a brand that uses content marketing because its industry can’t legally advertise.

Content is one way to demonstrate your brand’s integrity and, in turn, help your audience trust you. Here are five ways to use content as a truth vehicle.

We explore new standards for media placements and wonder if Snapchat will follow in Myspace's footsteps of failure. Our rants and raves include making sense of sensibility; then we close the show with an example of the week from GE.

Marketing attribution models enable content marketers to more accurately understand how their content is influencing buyers, and to get full credit for their work. Learn the kinds of models and which one is best for your company.

What do you envision for the future of content from a marketing perspective, and how do marketing teams need to evolve to prepare? Nineteen experts presenting at the Intelligent Content Conference tackle that question.

Are you spending so much time responding to immediate needs that it’s difficult to produce something meaningful? Discover seven solutions to kill (or diminish) your productivity killers and improve your content marketing program.

Many marketers from diverse industries have the same problem – their content marketing is similar to everybody else’s in their market.  And their programs aren’t successful. CMI Founder Joe Pulizzi explains why that’s not surprising.

Building an overall brand story is essential to any effective marketing strategy. Mix business and journalism to craft your content marketing program. Here are nine essential components of a marketing plan.

With the right strategy and content, any brand or product can find a loyal and active audience in social. If a toilet paper brand can do it, so can you. Target a niche customer problem and then own that space with valuable content.