Not sure if you are distributing your content on the right channels or in the right way to drive action? Here's how to build a social media marketing plan to put all the essential decision-making info right at your fingertips.

We look at the ridiculous valuation of the Snap Inc. IPO, explore the root of media's truth problem, and urge MarTech companies to unite against a common foe. We also share rants, raves, and a hot and spicy example of the week.

What if your best blog posts could do even better? After a site audit and review of Google Analytics, we created a system for republishing the best – from updating the original to creating a variation on a theme. Here are the steps.

We have to break the way we manage and structure our content teams. A manager’s job is to hire amazing people, empower them using Agile principles and processes, and then work like hell to keep anyone else from interfering.

Facebook is a great place to promote your content because highly specific audience targeting allows you to reach just the right people at the right time. Follow these nine best practices to get the most from your content promotion.

Do you have that one app or tool you instinctively tap or click? Seven marketers share their most-loved apps or tools, from video editing to idea planning, that make their work life a little easier.

Lead-magnet content aims to motivate consumers to take an action, and most often lives on your site. Why not further the attraction? Convert them into assets for third-party sites. It’s a valuable way to strengthen your SEO.

Before he was the best-selling author of The Martian, Andy Weir was a computer programmer who wrote and posted short stories on his website. Now working on his second manuscript with Random House, Andy reflects on his creative journey.

We discuss the bright future of the New York Times' business model, find opportunity in the fake news crisis, and prepare for more media M&As by brands. We also share rants, raves, and our This Old Marketing example of the week.

While you can use the data from Google Analytics in infinite ways, you need to understand the four most helpful reports for your content marketing – traffic, navigation summary, traffic from organic search, and conversions.

Many companies need to refocus on identity. Constructed from core values, identity is the foundation that informs an organization’s culture and its brand. A clear-and-distinct identity attracts an audience that shares its core values.

Are you considering crowdsourcing your visual content? It can work under the right circumstance. But often, you’re not set up for the ideal. Here’s what you need to know about how to crowdsource visuals and when to avoid it.