If you want your content to serve its purpose and drive marketing goals, you need to be proactive with your content promotion. Here are seven content promotion tactics you can use to get your website noticed, and some tools to help.

It’s tough to envision a machine generating great content ideas, not to mention creating that content. Or so you might think. Machines are already writing content – and they’re pretty good at it, but they’re missing one thing.  

Technology marketers have tough jobs. Not only must they master their company’s sometimes complex products and offerings, but they also need to communicate quickly and succinctly. But, there’s good news according to our latest research.

Don’t let your site analytics overwhelm you. Learn how to create a system for identifying which pages deserve the bulk of your attention and what actions to take on these pages using a few key reports from Google Analytics.

Google’s algorithm standards have developed into incredibly human friendly, reader-oriented practices. As such, user intent is the key to creating the content that enhances the relevance of your pages and improves your SEO.

How can you rescue your social media approach and create truly compelling content? Create a social media calendar built around three of the primary reasons people engage on social media – holidays, events, and trends.

We reveal reasons why publishers struggle with the content studio model, explore print's potential for targeting teens and tweens, and share views on new video research. We also share rants, raves, and an artful example of the week.

How do you create engaging content to help prospects get through the customer journey? Video is an ideal tool. But one video won’t work for all stages of your sales funnel. Learn what types work best at each level.

Are you tired of fighting about who does what with your content? Do you have too much content and need a better way to manage it all? Content is a business asset. But how do you make it so – and prove it? Follow Intel’s example.

Live-stream video may seem as simple as hitting the record button and talking. But it requires a lot of work to make it a great experience for your viewers – and your brand. Execute these 13 points before, during, and after your video.

A best-selling content marketing author reveals the secrets to step up your writing. Learn the five levels to crafting great content that works for your readers and your brand.

B2B content marketers need to pay more attention to LinkedIn. A five-year study of content published and shared on LinkedIn reveals its explosive growth, preferred post lengths, increasing role as a content distributor, and much more.