Most marketers in higher education can’t focus on the traditional buyer’s journey. Many of their buyers (i.e., parents) never attend class. Discover solutions to unique and common challenges faced in higher education content marketing.

Want to boost your blog’s performance without spending hours learning new things outside of your normal routine? Use these nine tools to help pre- and post-publishing activities, from preventing plagiarism to automated analytics alerts.

The Weather Channel can literally save lives by sharing information on social media. Go behind the scenes with its social media specialist to learn what they do, why they do it, and how live-streaming can be done effectively.

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode Robert ponders finding meaning in the absurdities of our lives. On the news front, we debate...

One in four B2B companies have print magazines, and print ranks as a top contributor to their content marketing success. Discover how nine B2B companies are breathing life into their print magazines.

Yes, a content audit can seem like an overwhelming task, but it is essential to your job as a marketer. Learn what, why, how, and more about how to execute a usable content audit that will make an immediate impact on your marketing.

Research reveals 70% of people will trust a recommendation from a stranger before buying. How are you using that invaluable social proof in your content marketing? Check out these 9 strategies and tips on how to execute testimonials.

Travel and tourism content marketing isn't just about fare deals and high-flying adventures. Take a look at the challenges along with some golden opportunities to give your audience an experience they'll never forget.

In the early days, we experimented with content. As we learned what worked, we focused on that. But that doesn’t mean we should stop trying new things. This summer, we’re conducting five experiments and inviting you along for the ride.

Nonprofits have something many B2B and B2C marketers don’t have: a mission, a reason for existing that doesn’t boil down to “sell something.” But that’s just the start of what you should have for successful nonprofit content marketing.

We dissect Mary Meeker's 2017 Internet Trends report, and discuss a new way to feed ravenous content appetites. Our rants and raves include No Wasted Opportunities; then we close the show with an example of the week from Land Rover.

Are any of us – brands and individuals alike – really who we say we are? Welcome to the quagmire that is authenticity in social media and watch your step. It’s a minefield. How can you be authentic in a self-selected shiny world?