As customer relationships evolve from in-person transactions to omnichannel engagement, consumer-facing banks and insurance companies have realized it’s time to step up their game. Here are some innovative examples.

Every moment counts when competing for attention of today's demanding and discerning retail consumers. Use these tips and examples to make sure your content efforts deliver the goods while supporting your brand's overall value.

Do you ignore your organization’s most important audience? Chances are, you put all your brand-building energy into external messages. But if company employees aren’t part of your content marketing strategy, you miss an opportunity.

A professional humor writer (think The Colbert Report and SNL) who’s also a B2B social media manager reveals why businesses need to use humor and how you can exercise your comedic creativity muscles.

We cover The Atlantic's new owner, Facebook's earnings report, and what P&G did with $140M in ad dollars. We also explore Hearst's e-commerce experiment, rant about a content marketing swindle, and share an example of the week from GE.

Your article is well-researched. It fills a perceived content gap. It’s optimized and promoted. But it’s nowhere near page one in Google search results. Follow this three-step process to discover the potential problem and how to fix it.

How do you provide the most usable – and most reusable – content possible? Create your content in chunks – think of them as components or modules – according to the types of information you want to convey.

Attention is getting a lot of, well, attention – attention marketing, attention economy, attention with content marketing. But to move forward in your content marketing journey (and build a business case), pay attention to trust.

What is the biggest change to happen in content marketing by 2022? More than 25 experts presenting at Content Marketing World shared a list that’s practical and proactive, from formats to voice activation and personalization.

Look at your calendar for the coming week. How much empty space do you see? If it’s minimal, you could be unintentionally making it difficult for members of your content team to produce their best work. Try this four-step plan instead.

What is content marketing? The perpetual question deserves another explanation. If you’re new to the practice, want a new way to look at what you’re doing, or just want help in explaining it to your relatives, this post is for you.

We dish on new social product launches from Amazon, Google, and Facebook. Rants and raves include our industry's tendency to focus on technology over strategy; then we close the show with an example of entrepreneurial excellence.