If content is not converting on its own, it’s hard to prove ROI of content marketing. It’s time to start using channels outside of organic traffic to deliver your content to desired audiences. It’s time for content amplification.

If you could add someone from another department or industry to your content marketing team, who would it be? Here are 22 suggestions from Content Marketing World presenters. Their answers are enlightening – and usually realistic.

What does it take for your content marketing program to mature in your organization? Explore the levels in Gartner’s Content Marketing Maturity Model and learn the five key attributes your program must have for any progress.

We explore Facebook's new Watch, Netflix's content buying spree, and Google's ongoing interest in Snap. We also discuss Quartz's branded content results, share a rave about Time Inc., then close with an example of the week on JWT.

Marcus Sheridan saved his pool company by using content as a sales tool. What would it take to make content the star of your brand’s sales? Knock down silos to create a culture of content. Marcus shares how to do that.

Redundancies, overlaps, and lack of communication kept good content marketers from delivering a great content experience for FedEx customers. Drew Bailey wanted to change that. That’s why he is a Content Marketer of the Year nominee.

Though we hate to admit our mistakes, they can be our best teachers. But you don’t always have to make them to learn from them. Experts presenting at Content Marketing World reveal 24 mistakes they’ve encountered – and how to fix them.

Joe Pulizzi shares an excerpt from his and Robert Rose’s upcoming book – Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit. The duo reveals how most businesses approach marketing the wrong way.

Every day your team postpones using innovative AI-powered solutions in your content marketing, you’re losing competitive edge. Discover eight ways to leverage AI to beat – or at least compete with – your competition.

We explore Apple's record earnings, Google's new ad format, and AI bots that created a secret language. We also discuss Hasbro's failed bid for Lions Gate, rant about a media duopoly, and share an example of the week from Jim Cramer.

Still tentative when it comes to video? Get over it. A longtime video tinkerer says all marketers should be producing video in-house. Read his advice for fearful marketers and tips to shoot your very first video.

Are you ready for the visitors of tomorrow? Will your customers be able to get superior answers to their questions with your content? If you’re not using – or at least investigating – chatbots, your enterprise may not be ready.