How GE Gives Recruiting Content a Personality Lift
September 3, 2017
Clare McDermott
Learn how 125-year-old manufacturing-turned-digital-industrial giant attracts a new generation of innovation-seeking talent. Discover its ideas that any company can use to give recruiting-focused content marketing a personality lift.
This Week in Content Marketing: Advertising Industry Prepares for Plummet
September 2, 2017
Joe Pulizzi
We discuss possible signs of an ad industry slump, Google's ad fraud mea culpa, and AI at The Washington Post. Australia and U-Haul feature in our rants and raves, then we close the show with an entrepreneurial example of the week.
Setting Content Free: How Health Catalyst Gets Results With Ungated Content
September 1, 2017
Andrea Fryrear
As Health Catalyst’s senior vice president of marketing, Paul Horstmeier didn’t follow the typical content marketing script. He tore down the email gates and found success. That’s why he is a 2017 Content Marketer of the Year finalist.
How to Implement a Content Marketing Platform in a Global B2B Organization
August 31, 2017
Marcia Riefer Johnston
Over 18 months, Rachel Schickowski and Stan Miller implemented a content marketing platform – a hub for all the marketing content of Rockwell Automation – for a team of 600 marketers around the world. Now, they share how they did it.
How to Create Content for the Technical B2B Buyer
August 30, 2017
Rebecca Geier
Over one-third of engineers dig at least four pages deep in Google search results in their B2B buyer journey. And that’s not the only atypical behavior. If your buyer is a technical professional, you’ll want to learn these five trends.
Conference Is Over: 19 Experts Share a Back-to-Work Action Plan
August 29, 2017
Ann Gynn
You’re bombarded with slide decks, tips, and inspiring stories from speakers. Your notebook is filled with ideas and your brain is happy. But how do you sift through that conference content overload and create a realistic action plan?
Designing for Better Analytics: 5 Decisions Web Designers Fail to Make
August 28, 2017
Marcia Riefer Johnston
The bad news: If you fail to make an analytics-friendly website design, you won’t get the best analytics insight. The good news: It’s easy to make analytics-friendly design decisions. Here are five tips on how to do it.
Ex-SNL Writer Reveals How to Spend 5 Minutes a Day to Improve Storytelling
August 27, 2017
Marcia Riefer Johnston
Take chinchillas and marshmallows. Pick circuses and bacon. Or start from the beginning of the fun – and useful – word-play game from the former executive producer of The Colbert Report and now a corporate social media manager.
This Week in Content Marketing: Could Apple Go Wrong With Its Billion Dollar Content Investment?
August 26, 2017
Joe Pulizzi
We explore Apple's big investment in streaming content, a Facebook ad biz failure, and the shifting business model for publishers. Our rants and raves include Zillow and HBR, then we close with an example of the week from the AAHA.
7 Best Practices (and Tools) for Managing Your Remote Content Team
August 25, 2017
Caroline Maurer
Do you manage a remote content team? Even if your employees work in the office, the team likely works virtually with freelancers and agencies. Learn seven tips – and tools – to help create a more efficient and effective team.
How SecureWorks Took Content Strategy From Guesswork to Game Changing
August 24, 2017
Andrea Fryrear
When Kira Mondrus joined SecureWorks, she wouldn’t start content marketing without personas and journey maps. She and her team built that necessary foundation and found success. Now she’s a 2017 Content Marketer of the Year finalist.
Is Your Social Content Picture-Perfect or Merely Taking Stock?
August 23, 2017
Jonathan Crossfield
You can’t judge a book by its cover. But in a crowded bookstore, it’s a good way to separate what you might enjoy from the thousands you can’t “judge” by reading. Social media feeds are like a bookstore and your image choice matters.
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