Your team’s creative engine is the real competitive advantage for content marketers. Here are five essential steps to ensure that they’re primed to be in peak shape and churn out compelling content from innovative angles.

What’s the next best thing to having Google sit down next to you, gaze over its glasses at your screen, and tell you how to improve the visibility of your web pages? Listening to Searchmetrics founder Marcus Tober.

Almost two-thirds of B2B marketers say they’re more successful with their content marketing than a year ago. That’s just one of the findings in the newly released research, B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America.

Don’t think promoting your e-book ends with the creation of a landing page, tweet of a link, and an email to your customers. Start the game with the 27 tips offered in this sales funnel guide for e-book promotion.

Positive words from your customers build trust and motivate other customers. But getting your loyal customers to participate in a case study is easier said than done. Here are some tips to make the process a little easier.

We discuss advertiser anger over Apple's new browser settings and the end of an era for Rolling Stone. Rants and raves include the fall of bundled TV and the Ohio Lottery; then we close with an example of the week on a Fearless Girl.

Early success in content marketing may draw attention from other areas of the organization … but not all attention is positive. Consider these risks before your content triumphs turn into liabilities.

Think of a piece of content your team published recently. On a scale of 0 to 100, how would you rate it? And how would your rating help your company? Consider the method that Red Hat devised for scoring content performance.

Some 2018 trends will be familiar to those who read Joe Pulizzi’s 2017 trends post. But he also sees recent interesting events leading to the evolution of the practice of content marketing. How many are on your radar?

As your content marketing team grows, you’ll want to bring in a developer to minimize your leaning on the IT department, make complex projects easier to take on, and better streamline your content production.

By authoring a book, your company can engage your audience on another level, generate new business and press, and cement itself as an industry leader. And you already have a great starting point – your content marketing strategy.

Invest in creating a social media strategy tailored to your content goals. And that begins with establishing the right social media KPIs. To help get started, read what the author of Going Social and Getting to Like has to say.