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This Week in Content Marketing: Blogging Research – Longer and Less Frequent for the Win

We reveal news about PNR's future. Meanwhile, advertising's future remains uncertain, and LinkedIn drops the ball on original content. Mumbrella makes our rants and raves; then we share a This Old Marketing example on Lloyd's List.
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Audience Strategist: The New, Critical Role on Your Content Team

Content marketing must provide more than one type of value to be worth the investment. It must provide value across multiple business areas. Are you ready for a new role in addition to the one you have? Enter the audience strategist.
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How to Use How-To Content to Create and Retain Loyal Customers

Too many marketers fail to create content for the bottom of the funnel. But content for people who are on the verge of buying, who have just bought, and who are between purchases is essential. Learn how outdoor retailer REI does it.
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6 Ways Manufacturing Marketers Can Improve Their Content Marketing [New Research]

With today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, we share six ways sophisticated/mature content marketing programs are operating differently than young/first step programs.
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Proofing and Editing: How to Make Your Content Less Frightening

Want to know a scary truth ignored by too many content creators? Editing and proofing are not the same thing. Make your content less frightening with these two distinct processes for editing and proofreading.
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How Brands Use Pop-Up Experiences to Make a Lasting Impression

How can pop-up experiences deliver something a little more meaningful? Maybe an experience that transcends the selfie moment and has more staying power? Discover how five brands are doing just that.

A Content Marketing Love Letter

CMI founder Joe Pulizzi pens a letter from his heart. Beginning with one of the worst days in his professional life, Joe shares how content marketing took off for him and CMI and looks at what’s ahead for him.
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This Week in Content Marketing: Marketing Associations to Blame Publishers for Allowing Bad Ads

We discuss the publisher's role in battling bad online ads, and media companies' loyalty rankings. Our rants and raves cover Nielsen's flawed Netflix measurement model, then we close with an example of the week from Polyface Farms.
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How to Speed Your Climb Out of the Content Marketing Pit of Despair

If your perception of content marketing is flirting with disillusionment, getting the right people involved can speed the climb to enlightenment. It may not be The Princess Bride’s Pit of Despair, but no one wants to stay too long.
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8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)

If you work in a big, established company, a presentation on being a marketer on a small team may not seem to apply to you. But the wisdom extends to anyone who wants better flexibility and performance.
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Don’t Be Overwhelmed by Facebook Advertising: 10 Tips to Use Any Time

Most Facebook advertising hacks never get old. You learn them once and keep applying the same best practices across all your Facebook ad campaigns. Start with these 10 key evergreen tactics.
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10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment

To be successful with video content, you should understand how to leverage the medium’s tremendous power. Use this guide to keep your efforts focused on the right goals, while delivering delightful stories your audience will love to watch.