Do you have an opportunity to connect with a captive audience? Gas stations air Gas Station TV at the pumps. Panera has a landing page for its Wi-Fi users. Explore how your brand can use content to engage your captive audiences.

If your marketing team is not working with a data scientist or at least thinking like one, you’re missing the ability to say “I know” instead of “I think.” The distinction matters to data-driven organizations – and budget approval.

More Australian content marketers say their organizations focus on building audiences. But CMI’s latest research also reveals too few marketers are taking the long view – providing audience-first content and building trust over time.

Is your content focus “niche enough” for success? How do you know? CMI founder Joe Pulizzi shares a two-question litmus test, plus questions to help you craft a great niche where your content stands out for your core audience.

Here’s a dirty little secret: Regardless of your content marketing know-how, your program will only work if you have the right people to implement it. How do you do that? Start with this new framework for content marketers.

What’s the role of bots (AI) in content creation? A growing one. From corporate earnings reports to election results coverage and even reports from the Olympics, high-profile media are using them, and brands are too.

We discuss revenue moves from CNN and Guardian, and whether content marketing is in crisis or on the verge of opportunity. Rants and raves cover audience building and the flight to video; then we float an example of the week your way.

How does a white squirrel inspire creative content? Learn that and discover more ideas to make your content more creative – even if you work in a boring industry – with practical tactics from CMI’s Content Creativity Day presenters.

Who do you need on your content marketing team to make it successful? Let’s take a step back and first look at what skill areas your content marketing team must cover – for the young, growing, or mature content marketing operations.

People are flocking to Amy Schmittauer’s YouTube series, Savvy Sexy Social. Why? Her popularity comes, at least in part, from her discovery of a formula for making videos that people love. Here’s her nine-part formula.

Want to earn more backlinks with your content? And subsequently look better in the eyes of Google? Learn the five most effective types of content used by 628 SEO experts to secure links for their brand and its content.

Are you tired of hearing the mantra, “Audience first.” We are too. But too many marketers aren’t putting the audience first (even though they say they do). Test your own audience-first mentality by answering these four questions.