Do you know if you’re wasting great content on the wrong people? If you want a more valuable audience, use proven audience measurement methods to better understand the size, composition, and preferences of your audience.

Billions of AI-created pieces of content are published yearly. Are human content creators in danger of losing their jobs? Not quite. Despite the growth in AI writing capabilities, the human content writer is needed more than ever.

Perfectly posed stock photos won’t cut it anymore. Here’s what’s changed in the world of visual content and how your content strategy needs to evolve to keep up.

What changes are content marketers likely to encounter over the next 12 months and beyond? Find out what dozens of experts see on the horizon in Content Marketing Institute’s 10th annual e-book of content marketing predictions.

Discover how a documentarian-turned-marketer discovered content distribution, syndication, and SEO by accident. Learn the difference between content syndication, licensing, and discovery engines, and the reasons you want to use each.

If consumers are skeptical toward brands talking about themselves, fire up the social media machine and get more trusted and relatable influencers talking about you. But wait, what about those transparency and disclosure rules?

Do your brand and identity align? Or is your company a zombie that does whatever it takes to keep going? Learn how to avoid (or cure) your zombie-like behavior by making brand and identity work together in your content.

B2C marketers soon may find the pressure to do more outpaces the content marketing team’s ability to keep up. That’s just one takeaway from today’s release of B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America.

Marketers often create and distribute educational content through a blog, white paper or how-to video. However, some brands develop full-fledged online and in-person classes and curricula. Look at what eight diverse brands are doing.

Marketers often center campaigns on content, but unfortunately too many marketers of events think about content too late. Learn how to create high-quality and engaging pre-event content with these five tips and examples.

How often do you read the weekend blog posts on Content Marketing Institute the day they’re published? Based on traffic, the answer is “sometimes” for many of you. And further analysis led us to a decision on publishing frequency.

If products hog the spotlight in your content, opportunities are missed to build customer relationships and revenue. Learn how one company’s customer-centric content framework led to better results for the business and its customers.