CMO Sarah Cunningham likes to drink Earl Grey in the morning. And thus, a useless buyer persona filled with frivolous detail begins. If you want useful buyer personas, make sure they include this one essential component.

Thanks to search engines, most of your content is evergreen. That’s why you should pick effective formats for your content without an expiration date. Read on and be inspired by the examples of brands doing evergreen content well.

To produce great SEO results, think beyond the content you write. Look at the structure and targeting of your content. Here's a crash course on three SEO techniques to help you get better rankings from content you’re creating.

Video options abound, particularly given video's growing influence on content marketing success. But if you limit video to your social media channels, you may not reap its biggest benefits.

A lot of content marketing advice comes from a B2B perspective. But some of content marketing’s best practices change when you talk about online-based businesses. Here’s how e-commerce brands can make content marketing waves.

Ever hit the publish button and … nothing (or next to nothing) happens with the content? It doesn’t have to be that way and Facebook ads are among the most powerful content-promotion solutions.

Deciding to launch a podcast requires brands to consider a lot. Therefore, they have a ton of questions to ask. But one question is the most foundational and crucial thing to ponder – and marketers aren’t asking it often enough.

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Do this instead.

You can’t legalize or “software” your way out of the GDPR challenge. You must innovate, design, and create your way into the GDPR. It’s the biggest opportunity in more than a decade for content marketers to become strategic.

With organic brand reach in social media becoming a thing of the past with algorithm update, content marketers need to produce more compelling stories capable of creating a deeper impression. Think documentary filmmaking.

Google’s mobile-first indexing makes the user experience even more important for brands. But how do you meet the high expectations of mobile users? And how can you make the case for improving your site? Two of Google’s best share how.

Creativity may not be the easiest path, but its benefits for your content marketing program make it well worth the effort. Learn to achieve more joy – and better results – from your creative pursuits with these tips and ideas.