To ensure your content gets in front of as many people as possible, you have to promote it. That is much easier if you have the right tools at your disposal. Here are 19 to help with content promotion.

Billions are spent in influencer marketing. If you recognize the potential and ask the right questions up front, your influencer marketing strategy can have a big impact on your brand – and not just on direct sales.

Sure, Tina Fey gave great advice at Content Marketing World. But was she as genuine backstage as she seemed on stage? Authenticity is one of two ingredients you need to become a trusted source – and up your content marketing game.

If your brand uses influencers to drive interest and reach, you could be exposed to the effects of deceitful practices, follower fraud, and other pitfalls. Read on for recent news about influencer fraud and how you may want to respond.

Are you bypassing a direct line to a primed audience? Here’s how to find new content distribution opportunities by staying inside the (organizational) box. (Hint: Start with your sales team.)

Don’t suffer from conference overload. Sure, you’re bombarded with slide decks and your notebook is filled with ideas. But you don’t need to be overwhelmed when you get back to work. Check out these 19 tips to create an action plan.

Not all content types work if your goal is brand awareness. Learn what formats work best and then discover four ways – plus the tools – to track their impact.

When it comes to embracing change and moving forward in a more positive direction, we can all learn a few lessons from these winners and finalists from this year's Content Marketing Awards.

Don’t fall into the two big chatbot traps – wait to see or haphazard implementation. Look to your underlying content strategy. If you’ve invested in structurally rich content, you’re likely more chatbot-ready than you realize.

Measuring your content marketing effectiveness can be as simple or as complicated as you make it. Here’s an easy plan for finding and analyzing metrics you can act on right away.

Content stands center stage for a brand shifting its reputation from a focus on gambling and Vegas to one known for entertainment throughout the world. Leading the effort is this Content Marketer of the Year finalist who shares lessons learned.

Given the rise of voices in search, how can brands create content to become the default answer? Think featured snippets, but make sure to follow these guidelines.