How to Avoid the Battle of Boring in Your Videos
December 27, 2018
Amanda Subler
Are you creating video content good enough to move the needle for your organization? Consider some of the best ideas culled from experts at Content Marketing World by CMI’s own video guru.
Forgetting Resolutions and More Practical Content Marketing Advice
December 26, 2018
Stephanie Stahl
We aren’t asking you to make new year resolutions. Instead, we suggest you follow the bulletin board-worthy advice from some of CMI’s 2018 webinar presenters. They involve friends – new and old, fun, and more, including a hint of bacon.
Content Marketing Strategy: The Best Checklists and Templates
December 25, 2018
Jodi Harris
Long-term success with content marketing requires a mastery of the fundamentals. This fresh toolkit – featuring some of CMI's best tips, checklists, and templates – can help you do that.
7 Great Lessons You Might Have Missed From Content Marketing World
December 24, 2018
Ann Gynn
Since you don’t have enough time to attend or watch all the sessions at Content Marketing World, we’ve curated lessons from seven of them that we wrote about this year – from words and visuals to audiences and audits.
Buyer’s Guide to the Best Content Marketing Books of 2018
December 21, 2018
Roger C. Parker
Looking for a gift for someone in content marketing (or maybe yourself)? Check out some of the best options published in 2018 to freshen or reinvent your approach to content marketing, personal brand, or niche areas.
4 Marketing Mistakes and (Unsolicited) Advice on How to Fix Them
December 20, 2018
Kim Moutsos
Unsolicited advice doesn’t always fall into the welcome-gift category. But Andrew Davis’ counsel on marketing mistakes should be. Read his 2018 admonishments to Nissan, Verizon, HubSpot, and every content marketing agency executive.
Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018
December 19, 2018
Ann Gynn
A legal team stars in a music video. A cruise line writes romance stories. A fast-food chain creates an investigative podcast. B2B and B2C brands elevated creativity to inspiring levels in 2018 and CCO magazine shared some of the best.
Chief Content Officer: A Year of Insights
December 18, 2018
Jonathan Crossfield
Get highlights from 2018 editions of Chief Content Officer magazine, from its focus on content effectiveness and data crunching, to account-based marketing and virtual reality.
Multicultural Marketing: Why You Need to Get Started
December 17, 2018
Sydni Craig-Hart
Don’t launch a campaign only to have to issue an apology because your company offended a group in your target audience. Multicultural marketing isn’t an option. It’s mandatory for any business that wants to retain and grow its audience.
2 Things to Know About Visual Content Strategy in 2019
December 13, 2018
Kim Moutsos
It’s time for content marketers to take back control of their visual content strategy. But don’t worry – no need to sever your relationship with your creative services or visual design teams. We’re talking about another visual relationship.
B2C Content Marketing: What a Difference Commitment Makes [2019 Research]
December 12, 2018
Lisa Murton Beets
The outlook for B2C content marketing looks bright if budgets are any indication. That’s one of the findings in Content Marketing Institute’s newly released B2C Content Marketing 2019: Benchmarks, Budgets, and Trends report.
85+ Expert Predictions for Content Marketing in 2019
December 11, 2018
Stephanie Stahl
What are some of the changes content marketers are likely to encounter over the next 12 months and beyond? Find out what dozens of experts see on the horizon in our 11th annual e-book of content marketing predictions.
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