Ever run into someone who doesn’t “get” content marketing? They unknowingly ascribe to misunderstandings and misperceptions. Here’s how to take on three of those myths so you’re all operating from the same content marketing field.

To develop a lucrative link-building strategy, you must go beyond the basics of creating quality content that your audience wants. To be successful, you must do what many sites don’t. Start with these five less-obvious tips.

There’s a crisis in consumer trust. Yet brand trust is one of the biggest factors for consumers’ purchasing decisions. Here’s how to address the pressure to not only secure brand trust but to let marketing own it.

Toddlers have short attention spans, ultimately leaving in their wake a trail of orphaned blocks, half-eaten strawberries, and half-dressed dolls. Is that how your content team operates? Here’s how to grow up your project management.

Sixty-eight percent of tech content marketers named creating content that appeals to multiple roles as their top challenge. Find out what else they had to say in Technology Content Marketing 2019: Benchmarks, Budgets, and Trends.

Understanding the differences among content marketing, branded content, and native advertising can help you make a better business case for each and optimize your chance for success. Let the learning begin.

Instagram offers big bang for your social media buck and creative ways to build active, engaged communities. Learn how to get an edge on your competition with this new roundup of the best Instagram tips and tricks.

Timing content marketing to a special day often is a good idea. You catch the peak of the interest in a topic and amplify your content assets in a more effective way. But how do you organize and scale the process? Use these five tools.

How can you pitch a high-quality article in 280 characters? You probably can’t. The real question is, “How can you use Twitter to build authentic relationships with journalists, writers, and editors?” Read on for the answer.

Do you want to refresh your social media marketing? Video is a great way to engage your audience, but it can be difficult to determine what options will work for your brand. Let’s break down five valuable options.

Your article gets virtual cheers from your audience. The next one flatlines. What's going on? The problem may be a lack of consistency. You should follow the same standards to create a strong foundation for every piece.

Bad FAQ pages confuse, bore, and fall short of their SEO potential. But FAQ pages done right can pay off for your users and your branded and non-branded keywords. Here’s how to do it.